Three Easy Ways to Increase Office Productivity
Feeling like you need to boost your productivity? You know the feeling. It’s just after 2pm and you’re left staring into the abyss that is your iMac screen, wishing reports would magically write themselves and you had a time turner to push 5pm that little bit closer.
Don’t feel guilty, we’ve all been there- boredom and distraction happens to even the most dedicated employees. Luckily for you, we’ve popped together three of our favourite tips to increase office productivity and keep you occupied and focused all shift long!
Keep Things Tidy
We know the last thing you feel like doing is giving your desk a once over with the Windex when you have piles of work to be and major writer’s block. But, trust us, this little tip could make all the difference!
Recent studies have confirmed the correlation between increased anxiety levels and a messy environment (at home or in the workspace). Clutter and untidiness can subconsciously affect mental clarity, making it all the more difficult to focus on an urgent task at hand.
We recommend keeping a small dustbin close by so you can manage your disposable mess, whilst adhering to a clear and simple organisational structure for files and documents. Even if this means spending an extra 5 -10 minutes at the end of the day tidying and putting things back into place, you and the quality of your work will be so much better for it!
Stay Nourished and Hydrated
Hitting the snooze button on a chilly winter’s morning instead of getting up 15 minutes early to grab something quick to eat is a common occurrence for many of us. Whilst you may run out the door feeling full, once you’ve properly awoken and arrived at work, hunger will soon rear its ugly head.
Hunger can drastically affect mood and concentration, so instead of you (and your work) suffering until lunchtime, be sure to leave some healthy snacks in your handbag or office drawer to snack on and keep your energy levels on track.
Eating small amounts regularly fuels our metabolism and largely contributes to our blood sugar and energy levels, equalling increased concentration and motivation.
We recommend foods high in ‘good’ fats such as almonds and avocados and berries and green vegetables rich in vitamins K & C. These kinds of Superfoods promote healthy brain function and minimise bodily stress through the benefits of antioxidants.
Stretch Your Legs
Although the thought of an afternoon stroll sounds entirely counterproductive when you have serious deadlines looming, taking a quick break can actually improve concentration. Even if it’s just five minutes around the block, up and down the stairs, or to the local coffee shop and back, moving around every few hours is very important for those with a desk job and sedentary lifestyle.
Studies have found that those who take short, regular breaks in the workspace maintain a more constant level of performance than those who don’t. Plus, moving around increases blood flow, which promotes good cardiovascular health, and all in all increases cognitive awareness and mental clarity. Plus, who would say no to an extra coffee break?!
So there you have them, our tried and tested, simple yet sure-fire ways to increase productivity, stay focused and motivated during your daily grind, courtesy of the team at Melbourne Social Co.
Want to know more about our strategy or content creation services? Send us an email today to [email protected]
Why every business needs email marketing
Deciding where to best invest your marketing budget is a tough decision for many businesses. However, if you’re currently at the stage where you are considering whether or not to include email marketing in your digital marketing plan – here at Melbourne Social Co, we want to convince you to!
Read on below for our top reasons why every business needs email marketing:
You stay front of mind:
With so many businesses out there, it’s important to stay at the front of your consumer’s mind, and what better way to do that then by sending them marketing emails straight to their inbox?
With 91% of online users checking their email every day, you have the opportunity to speak directly to your consumer on a regular basis and in a way that can generate some great results.
You generate new leads:
A well-thought out email will generate new leads and sales for your product or service. Email marketing has shown to be the #1 most effective online marketing tool for lead generation for businesses (Ascend 2). The trick? Consult a digital marketing specialist who can create an effective strategy to optimise your email marketing content, captivate your consumer and help generate sales of your product or service.
You can analyse your data:
One of the best parts about email marketing is that you can track and analyse everything! It offers insights into how each email is performing including open and click rates, link clicks and engagement so you can ensure you are continuing to market to your consumer in the most effective way possible.
It’s the most effective way to communicate:
Despite the continued rise and importance of social media, email marketing is still one of the most effective ways to communicate with your consumer. Research shows that email marketing is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers (McKinsey). So what are you waiting for?
A few tips for sending effective emails include:
- Ensure your emails are of value to your consumer
- Make your emails engaging and not overly promotional
- Send your emails out regularly. Approximately every fortnight is best for optimal results
Do these things and you are sure to get the results you’re after!
Are you ready to incorporate email marketing into your digital marketing strategy? Get in touch with your team of digital marketing experts at Melbourne Social Co today.
e: [email protected] – P: 1300 386 165
How To Stay Motivated As A Business Owner
There’s no denying that being a business owner is hard - if it wasn't, everyone would be doing it! And sometimes, staying motivated can be a challenge, especially when you have to deal with the day-to-day ups and downs of running a business.
However, staying motivated, positive and inspired is a must - both for yourself, your employees and ultimately your business!
Unsure how? We've put together our top tips for staying motivated as a business owner to try now.
Remember why you started:
It’s easy to get caught up in the day-to-day running of your business and the stresses that come with it, and sometimes we forget why we even started our business in the first place! Maybe you started your business because you were really passionate about an idea, a product or a service. Maybe you wanted to help people? Maybe you wanted to be your own boss. Regardless of the reasons, it’s important to take some time to reflect on this drive you had when you started, why you wanted to create your brand and channel that through everything you do!
Set goals:
For those occasions when feel like your business is at a standstill and you're stuck in a rut, it’s a good idea to set some realistic goals and work towards them! Start with something small like improving your brand's social media presence or writing a blog. If you're feeling ambitious, plan towards something larger like opening a new bricks and mortar location or running a big marketing campaign.
Each time you achieve a goal, make sure you stop and reflect on how far you’ve come.
Look after yourself:
Sometimes a weekend away, or a big sleep in can do wonders for your physical and mental health and not to mention how you run your business! By looking after yourself, you give yourself the energy and the resources to do the best job you can.
Make sure you make yourself a priority and schedule in some much needed ‘me’ time, whether that’s to hit the gym, curl up on the couch with your pooch or family, or watch trashy TV (Keeping Up With The Kardashians anyone?!)
Do you need some help setting or achieving some of your business’ goals? We're here to help!
Contact us now for more information on how we can work together to continue to grow your business.
e: [email protected] – P: 1300 386 165
Mastering the Flatlay For Instagram
Flatlays are all the rage on Instagram at the moment. You know, those carefully curated top view shots that are popping up all over your feed? (Think the contents of a handbag strewn across a white linen sheet, or a decadent brunch spread shot from above.)
But how can you master this social media trend? Follow our top tips and you'll be a flatlay pro in no time!
- A light background will make your items pop (think white marble, crisp linen or white washed wood.)
- Test your objects to see if they look good from a top view.
- Leave a little space between your objects to balance your composition.
- Pick a theme (make sure all of your items have a common thread tying them together.)
- Take your photo during the day (and if possible, near a natural light source.)
Need help creating 'double tap' worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!
Melbourne Social Co's Product Photography For Instagram Package:
As part of this service, your business will receive:
14 professionally styled product images per month. Our team will style, photograph and edit a series of product images for use on Instagram, (as well as Facebook, Pinterest and within blog posts.)
Together we will plan a look that will not only suit the aesthetic of your brand, but will push you in a new and exciting direction, showcasing your products in the best possible light.
Cost: From $599 + GST per month
Want to get a feel for our style? Follow us on Instagram @melbournesocialco.
Need help managing your Instagram accounts on a daily basis? We can take care of that too.
Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.
Contact us for more information – [email protected]
Product Photography For Instagram Package Terms and Conditions:
- These rates are only valid for clients who sign a 3 month booking with Melbourne Social Co. Month by month rates are available, please ask us about these
- Each booking will be specifically quoted after a consultation with the client
- The images created by our team will become the property of your business. We may share these on our website and social media channels from time to time, crediting your business. Please let us know if you don't want us to do so