Building a social media audience
You've got great content, but how can you make sure it's being 'seen' and 'heard' on social media?
Your engagement rates now play a huge role in your brand's visibility on social media, but how can you go about building an engaged audience? Here are some of our top tips.
Have a good strategy in place to make sure you’re creating the right types of content, and sharing it on the right platforms (at the right time!)
When planning your content, you shouldn’t necessarily be thinking about how to get it in front of everyone – it’s all about getting it in front of the right people! To do this, you must define who your audience is, what their interests are, and create content that will really speak to them. The more engaged your audience is, the more likely it is that your content will be shared.
Consistency is key! Make sure you’re posting good quality content on a regular basis.
Engage, engage, engage! Spend at least 15-30 minutes every day engaging with fans, likeminded users and influencers to build your network. The more you show interest in and support others on social, the more you’ll be supported right back!
Use hashtags, both branded and unbranded to curate your content.
And finally, think about supporting your social media content with an advertising budget through Facebook/Instagram ads.
If you’d like to learn to how master social media marketing from our team, The Social Co Academy are currently offering a very special offer.
For a limited time only redeem Coupon Code: ‘SOCIALMELB50’ at the checkout to receive 50% OFF The Social Co Academy‘s signature online course – the Social Media Masterclass!
How to use Instagram to build brand awareness
By now, we're sure you know why Instagram is a must-have tool to grow your business.
With over a third of social media users on Instagram, it’s an essential social media platform for not only connecting and engaging with existing consumers, but marketing to new people as well.
However, using Instagram to build brand awareness is so much more than creating an account and posting pretty pictures.
Need help getting started? Try these four tips:
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Use Instagram stories:
When Instagram decided to jump on the Snapchat stories trend back in 2016, consumers got excited. Nearly 100 million people use Instagram stories daily, to showcase live updates on their personal lives, share behind the scenes content or promote products and services.
So if you haven’t already started posting stories on our business account– we’re here to tell you to join the trend! Instagram stories are a great way to get your content in front more people, tap into location stories and engage existing followers (especially since the new algorithm is making it harder for your content to be visible in the feed.) The trick? Keep consumers interested by posting useful and engaging content that isn’t too promotional or 'salesy'.
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Host a competition:
What better way to increase awareness for your brand than by hosting a competition? Instagram competitions that use a follow and ‘tag a friend’ approach, help to get your business name and account in front of new people who are likely to also be interested in your product or service based on what you’re giving away.
Just ensure you have an engaging graphic, simple entry method and back it up with paid ads. If you're ready to take your Instagram competition to the next level, why not partner with a relevant influencer to cross promote your competition to their followers?
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Run paid ads:
Instagram advertising is a great way get your great quality content in front of a highly-targeted audience. You can now run Brand Awareness ads through Facebook’s Ads manager which places your ad in front of people who are the most likely to recall it, and then optimises it accordingly. You don’t have to spend a fortune on these ads, as little as $5 per day can make a world of difference!
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Collaborate collaborate collaborate!
Whether you choose gifting campaigns, influencer takeovers or sponsored collaborations, one of the most effective ways of building your brand awareness on Instagram is by tapping into the large followings of Instagram bloggers and celebrities. Just ensure you choose influencers who are suitable for your brand as their followers are likely to pay attention when they post about your business!
Do you need help building your business’s brand awareness on Instagram? Speak to our social media experts at Melbourne Social Co today!
Call us on 1300 386 165 or send us an email at [email protected].
The rise of video marketing
If there’s one social media trend your business needs to tap into in 2017 it’s video marketing! From Facebook Live, Instagram stories to the cute and quirky Boomerangs on our Instagram feeds, the options on how to engage with your consumer on social media with video content are endless.
Ready to start including video in your digital marketing strategy? Read on below for more insight into how video content will lead the way this year:
Facebook Live:
Facebook Live is a great way to captivate your audience, create an engaging conversation with your followers and connect with them instantly. Facebook Live gives you a range of options to market to your customers, from demonstrating a product or service, answering FAQs or showcasing some great behind the scenes content. The trick? Prepare in advance, you only get one shot at going live!
It’s all about the stories:
From Snapchat to Instagram stories, businesses now have the opportunity to continue to give their customers updates on their business in ‘real time’ with content that only last 24 hours. These stories are a great way to showcase some engaging behind the scenes content including the day-to-day running of your business or an event or photoshoot. As the stories aren’t permanent, you can be as ‘real’ as you like and don’t have to focus on aesthetically perfect imagery, rather on uploading content that keeps your fans interested.
The power of multiple platforms:
Perhaps one of the best things about video content for businesses is that you can share it across all of your social media platforms! Recent statistics have shown that 85% of adults aged 18-49 use multiple devices at the same time, meaning you have the opportunity to share your video content to someone on your YouTube channel, who is also scrolling through their Instagram feed and checking Facebook all at the same time!
And the best part? Your consumers want to watch it:
There’s a reason video content is becoming so popular, and that’s because your consumers actually want to watch the content. Four times as many consumers would prefer to watch a video about a product than to read about it, which means your consumer is already open to looking at your content, you just have to captivate them!
Are you ready to start including video content into your social media marketing plan this year? Contact your team of content creators at Melbourne Social Co today.
e: [email protected] – P: 1300 386 165
Instagram Fast Facts
Are you thinking about using Instagram for your business? If not, you should be – as one of the most active and engaged social media platforms world-wide, Instagram could be your next great marketing tool.
By using Instagram, you can showcase your products/services in a visually appealing manner, take followers behind the scenes of your organisation, (making your business more personable) and you can take advantage of the huge audience looking for great images to like and share.
Not convinced? Here are some facts to consider:
- Instagram has 400 million active monthly users
- Instagram users have shared over 40 billion photos to date, and now share an average of 80 million photos per day
- 75 percent of Instagram users come from outside of the U.S, making it a truly global platform
- Instagram adoption is at 85 percent among top brands
- Top brands on Instagram are seeing a per-follower engagement rate of 4.21 percent
- Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter
Now that it’s permanently on your radar, why not start using Instagram for your business today!
Need help creating 'double tap' worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!
Melbourne Social Co's Product Photography For Instagram Package:
As part of this service, your business will receive:
14 professionally styled product images per month. Our team will style, photograph and edit a series of product images for use on Instagram, (as well as Facebook, Pinterest and within blog posts.)
Together we will plan a look that will not only suit the aesthetic of your brand, but will push you in a new and exciting direction, showcasing your products in the best possible light.
Cost: $599 + GST per month
Want to get a feel for our style? Follow us on Instagram @melbournesocialco.
Need help managing your Instagram accounts on a daily basis? We can take care of that too.
Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.
Contact us for more information – [email protected]
Product Photography For Instagram Package Terms and Conditions:
- These rates are only valid for clients who sign a 3 month booking with Melbourne Social Co. Month by month rates are available, please ask us about these
- Each booking will be specifically quoted after a consultation with the client
- The images created by our team will become the property of your business. We may share these on our website and social media channels from time to time, crediting your business. Please let us know if you don't want us to do so
Stats via: www.instagram.com/press/