How to build an ‘engaged’ online audience

Building a social media audience

You’ve got great content, but how can you make sure it’s being ‘seen’ and ‘heard’ on social media?

Your engagement rates now play a huge role in your brand’s visibility on social media, but how can you go about building an engaged audience? Here are some of our top tips.

Have a good strategy in place to make sure you’re creating the right types of content, and sharing it on the right platforms (at the right time!)

When planning your content, you shouldn’t necessarily be thinking about how to get it in front of everyone – it’s all about getting it in front of the right people! To do this, you must define who your audience is, what their interests are, and create content that will really speak to them. The more engaged your audience is, the more likely it is that your content will be shared.

Consistency is key! Make sure you’re posting good quality content on a regular basis.

Engage, engage, engage! Spend at least 15-30 minutes every day engaging with fans, likeminded users and influencers to build your network. The more you show interest in and support others on social, the more you’ll be supported right back!

Use hashtags, both branded and unbranded to curate your content.

And finally, think about supporting your social media content with an advertising budget through Facebook/Instagram ads.


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