Top tips for successful influencer collaborations - by an Influencer

Top tips for successful influencer collaborations - by an Influencer

Unless you’ve been sleeping under a technological rock (assuming one without wifi), you’ve probably heard a little about social media ‘influencers’ and the benefits that follow from collaborating with them to help endorse a particular product or service. This new avenue for content creation and distribution has been a blessing for advertising and marketing businesses, making for a unique, timely and cost effective service available to clients.

This week we're chatting to our Senior Content Creator Alice Honey about the in's and out's of influencer outreach.


As a Senior Content Creator and ‘Micro Influencer’, I find myself on both sides of the equation when it comes to understanding the logistics behind what it takes to facilitate successful influencer collaborations.  Here are a few tops tips, consisting of what I consider the most important factors to be considered by an agency or business when embarking into the world of digital collaboration with influencers and online personalities.

Pick the right influencers for your brand:

Whether you’re outsourcing for a client or your own business, it’s extremely important to consider what it is you hope to achieve from your influencer collaboration. Be sure to pick an individual to work with that you feel can meet your expectations. It’s essential to consider the visual style of the influencer and whether your product or service is something their online presence/brand would convincingly align with. Managing yours or your clients expectations by reaching out to well considered individuals sets you up for success.

Make the brief clear:

Once you’ve reached out to an influencer who is willing to work with your particular product or service, write a clear and concise brief that outlines your expectations of the work they produce (if any). This can be short and sweet, or in-depth depending on the size of the project. The more detail you can provide, the easier it will be for an influencer to work with your product and reduces the risk of receiving undesirable content for your brand. Creating a seamless brand-influencer relationship can open up future opportunities between both parties and create a sense of loyalty to your brand or client.

Pay for your collaboration:

I would strongly recommend considering adequate remuneration for an influencer’s time and work, in order to get the most of out the collaboration. By paying an individual for their content creation services, you are able to be more specific as to your requirements/brief outline, and in return will receive more considered and high quality work from your influencer. A reasonable price for influencer services can usually be determined via contacting them or their management directly, however it is important to keep in mind that the more well-known or ‘influential’ they are, the higher their price will likely be.

There are always going to be variables when it comes to collaborating with digital influencers. Taking adequate steps and being professional, yet approachable is without a doubt the best way to make the most of your collaboration and solidify positive brand-consumer relationships.


Want more handy hints on influencer outreach? Read more here.

Watch Alice's top tips on how to get the perfect shot for Instagram here.

Top tips for successful influencer collaborations - by an Influencer


Working with Digital Influencers

Working with Digital Influencers

If you're working in marketing or PR in 2016, you've no doubt heard of influencer marketing. For those of you that haven't - influencer marketing is essentially collaborating or partnering with digital influencers (or social media celebrities) to assist in the promotion of your brand.

Influencer marketing is one of the most powerful ways to increase brand awareness and build trust in your brand in an authentic and engaging way.

By tapping into the large following of likeminded influencers on platforms like Instagram, Facebook and Snapchat, you can put your product or service in front on your consumer in a way that really makes a difference for your business.

So if you’re looking to begin working with digital influencers, here are some great ways to get started!

Social media takeovers and collaborations:

One of the best ways to grow your brand awareness and to develop trust with your consumers is by getting a key digital influencer to create co-branded content or even 'take over' your social media channels. An influencer could share a “day in their life”, create a series of images that showcase your products, write a blog filled with their top tips and tricks (tying back to your product or service) or take their fans on a 'behind the scenes' tour of your brand.

Consumers love to engage in content created by their favourite online personalities and by tapping into their fan-base, your collaboration is likely to attract more followers for your business accounts as well.

Giveaways:

There’s no better way to get people engaged in your brand than by doing giveaways! Everyone loves a free product or service and consumers are more likely to engage and interact with your promotion if you tap into digital influencers to share and promote the giveaway to their followers.

Product reviews: 

While you may know that your product or service is great, one of the most challenging aspects of being a business owner is convincing your consumers. Using digital influencers to recommend your brand is a great way to do this, as they have a huge loyal and trusting fan base that are eager to hear more about their reviews and recommendations. A recent study has shown that 92% of consumers trust recommendations from peers or trusted authorities and likewise, a massive 72% of people rely on social media to inform their purchasing decisions. So what are you waiting for?


Are you looking to tap into the power of digital influencers to grow your business? Here at Melbourne Social Co we specialise in working with social media celebrities to take your marketing strategy to the next level!

Get in touch with us today to find out more!

e: info@staging.project-progress.net – P: 1300 386 165


Using PR To Grow Your Business

Using PR To Grow Your Business

Public Relations is a vital component of any business communications strategy, as it helps to build brand awareness, develop lasting relationships with media, customers and key influencers and showcase your product or service in a new way.

By using a range of PR strategies including pitching for editorial coverage, hosting influencer events, sampling campaigns and distributing media kits, you can get your business ‘out there’ and in the minds of your target audience - leading to increased awareness for your brand.

Read on for 3 ways PR can help grow your business today:

Generate media coverage:

PR is a really great way to generate media coverage about your business and share your story to your target audience through high quality content.

From blogs, magazines, newspapers, TV and radio, the options are endless with ways journalists, bloggers and key influencers can promote your business in an engaging, refreshing and interesting way.

Recent studies have shown that PR is almost 90% more effective than traditional paid advertising, as consumers trust this form of media coverage as it comes from a third party source rather than the business itself.

Showcase your product in a different way:

Whether you choose to host a fun event or simply want to send out beautiful media packages (featuring your product and marketing material) to bloggers, journalists and more, PR gives you the opportunity to showcase your product or service in a new and creative way that helps you stand out from the crowd.

By stepping out of the box and getting creative with your PR strategies, you can increase brand awareness and develop lasting relationship with people that will help to grow your business.

Share your own story:

Perhaps one of the most powerful things about PR is that it gives your business a voice. Through the above-mentioned strategies like media coverage, media packages, events and a whole lot more – you have the chance to share your business story in a positive and respected way that people want to listen to.

By working with PR professionals like us here at Melbourne Social Co, we can help share the great things about your business to your target audience so your business can keep on growing!

Are you ready to use PR to grow and build your business? Get in touch with Melbourne Social Co today!

e: info@staging.project-progress.net – m: 0439 856 522