Unless you’ve been sleeping under a technological rock (assuming one without wifi), you’ve probably heard a little about social media ‘influencers’ and the benefits that follow from collaborating with them to help endorse a particular product or service. This new avenue for content creation and distribution has been a blessing for advertising and marketing businesses, making for a unique, timely and cost effective service available to clients.
This week we’re chatting to our Senior Content Creator Alice Honey about the in’s and out’s of influencer outreach.
As a Senior Content Creator and ‘Micro Influencer’, I find myself on both sides of the equation when it comes to understanding the logistics behind what it takes to facilitate successful influencer collaborations. Here are a few tops tips, consisting of what I consider the most important factors to be considered by an agency or business when embarking into the world of digital collaboration with influencers and online personalities.
Pick the right influencers for your brand:
Whether you’re outsourcing for a client or your own business, it’s extremely important to consider what it is you hope to achieve from your influencer collaboration. Be sure to pick an individual to work with that you feel can meet your expectations. It’s essential to consider the visual style of the influencer and whether your product or service is something their online presence/brand would convincingly align with. Managing yours or your clients expectations by reaching out to well considered individuals sets you up for success.
Make the brief clear:
Once you’ve reached out to an influencer who is willing to work with your particular product or service, write a clear and concise brief that outlines your expectations of the work they produce (if any). This can be short and sweet, or in-depth depending on the size of the project. The more detail you can provide, the easier it will be for an influencer to work with your product and reduces the risk of receiving undesirable content for your brand. Creating a seamless brand-influencer relationship can open up future opportunities between both parties and create a sense of loyalty to your brand or client.
Pay for your collaboration:
I would strongly recommend considering adequate remuneration for an influencer’s time and work, in order to get the most of out the collaboration. By paying an individual for their content creation services, you are able to be more specific as to your requirements/brief outline, and in return will receive more considered and high quality work from your influencer. A reasonable price for influencer services can usually be determined via contacting them or their management directly, however it is important to keep in mind that the more well-known or ‘influential’ they are, the higher their price will likely be.
There are always going to be variables when it comes to collaborating with digital influencers. Taking adequate steps and being professional, yet approachable is without a doubt the best way to make the most of your collaboration and solidify positive brand-consumer relationships.
Want more handy hints on influencer outreach? Read more here.
Watch Alice’s top tips on how to get the perfect shot for Instagram here.