Influencer Events at Melbourne Social Co

Influencer Events at Melbourne Social Co

In December, we hosted a beautiful influencer brand showcase at our Moonee Ponds Studio. We were excited to share some of our lovely stable of brands with a gorgeous group of influencers. A big thank you to everyone who came along, we loved meeting you all!

At this event, we showcased a selection of our brands to influencers across the mummy, lifestyle, health and foodie space. This meant that we had a wide range of personalities who had a much broader reach.

Our guests were delighted with the variety of brands available at the event, and were able fill their goodie bags with products best suited to them. Some of the goodies included Avène skincare, Chris’ Dips, Chi Khi children’s clothing, Alessi Beverages and many more. One lucky winner was also the recipient of a brand new Fitbit Versa 2, from our friends at Fitbit. 

We had such incredible feedback from our guests. Firstly, being that they loved seeing all the products displayed on the tables. This allowed our influencers to take home products which they feel are most relevant to them and their needs. Secondly, they loved the ability to be able to ask and find out more about the products by having our staff there rather than going home and having questions. 

Collectively, the Instagram followers of all the influencers reached 310,502. There was over 90 Instagram Stories and approximately 30 posts on Instagram. 

Influencer Events at Melbourne Social Co
Influencer Events at Melbourne Social Co

If you’re a Melbourne based influencer and would like to join our mailing list, please reach out to [email protected]. Or, if you’re a brand who would like to go on the waitlist for our next showcase, please email [email protected].

Want to learn how to create beautiful social media content (like the images above) for your brand? Our latest online course is launching soon - pre-register now.


Five Digital Trends That Will Stick Around For 2019

Five Digital Trends That Will Stick Around For 2019

Digital Trends to look out for in 2019.

As we head into the new year, we find many businesses consider that it might be time to rethink their social media strategy for 2019. Around this time of year, we hear resolutions and goals being thrown around such as “This year I want to double my following” or “I’m going to much more ahead of my social media planning”, but how do you actually go about doing that?

To help our clients, we’ve pin pointed a few trends that are likely to stick around this year. Based on our own research and professional experience, below are a few digital marketing trends we suggest taking a look at for the upcoming year;

Content Will Still Reign

Content marketing will continue to be a crucial component of digital marketing. The quality is always going to be the focal point, but there’s also an increased interest in who the intended audience is. Having a more in depth understanding of a targeted market, and the ability to target that market more precisely is a rising trend in creating effective marketing.

While general content for the mass audience will always be important, specialised content for specific industries can also produce impressive results. A combination of specific content and constantly improving techniques for measuring content effectiveness, content marketing remains relevant and essential in 2019.

Video Marketing Continues To Rise

Video marketing will be the leader of digital trends in 2019. It is predicted that 80% of the online content will take up the form of visual representation. The videos will be the focal point of any marketing strategy as these will distribute the message in a better way while providing entertainment to the viewers.

Video has become a favourite form of communication since the rapid adoption of smartphones and social media apps. More than ever, we are seeing that video content does not have to have a high production value. Don’t shy away from pulling your smartphone out and recording a message to your potential customers about a recent win or to share some insights that will be valuable to them! 

Chatbots Are Here To Stay

This AI based tech uses instant messaging to chat in real time, 24/7 with your customers or site visitors. Chatbots are here to stay as many customers prefer interacting with a chatbot as they are responsive, give answers almost immediately, they recall your entire buying history and best of all, they never lose patience. 

Sephora is the perfect example of an advanced business. You can get all kinds of make-up tips if you chat to Sephora using the Kik App. The personal assistant feature also provides you with product reviews when you’re shopping in a store. 

Email Is Getting More Personalised

Email continues to be a strong contender as a channel of communication with billions still using it for work, personal and commercial purposes. In fact, “Email remains a significantly more effective way to acquire customers than social media- nearly 40 times that of Facebook and Twitter combined”- McKinsey & Company.

In 2019, a combination of automation and more importantly, personalisation will make email marketing effective. 

 If you feel stuck on gaining a customer database, the easiest thing to do is run a competition. The old age marketing trick of attracting people to your brand by giving something away still works!

Storification

The stories format has boomed in 2018 on platforms such as Facebook, Instagram and Whatsapp. It is even being tested by Linkedin! 

Brands need to consider that although posts with high resolution and quality production values are still important, less polished, more intimate content performs better in the stories format. Consumers often feel more comfortable with brands when to see raw but authentic, in the moment views into the backgrounds of brands. 


It’s not too late to start planning your digital marketing strategy for 2019, and our sister company The Social Co Academy can help brush up those skills! Check out their training resources here


Thinking about outsourcing your digital marketing strategy to an agency? Contact us today for more information.

Five Digital Trends That Will Stick Around For 2019
Five Digital Trends That Will Stick Around For 2019


Instagram algorithm changes – a return to form?

Instagram algorithm changes – a return to form?

In March, Instagram launched a fresh series of algorithm changes that aim to organise user feeds more chronologically. This change addresses criticism by users that feeds are regularly clogged up by old photos viewed hours ago, with new posts seemingly lost.

The shift will be a welcome change to users, who can now feel more confident that their posts will be seen by their followers in a timely fashion. However, these ‘changes’ aren’t really a huge shift, if anything they’re a return to form for the platform, who until 2016 arranged user feeds entirely chronologically.

If we had to organise social media platforms in terms of their user feeds, you could quite neatly divide most platforms into two camps. In one camp are platforms such as Facebook, who rely very heavily on algorithms to predict and arrange a user’s feed according to their activity and habits. In the other camp, real time platforms such as Twitter, who arrange their user feeds predominately chronologically and encourage news-based interaction and live tweeting.

Increasingly, Instagram isn’t very easily distinguishable into either camp. While the platform was founded on the principle of showing you and your friends’ personal snaps as they happen, the major shift in 2016 to an algorithm based feed mirrors its parent company Facebook. This latest ‘change’, best described as a ‘revision’ will hopefully strike an equilibrium by controlling what a user sees while keeping feeds fresh and timely.

The main takeaway from this latest round of changes? Expect to see more up to the minute posts, less photos from 2 days ago but a feed that is still arranged around your user habits. This minor tweaking of the Instagram feed is a timely reminder for businesses to evaluate their own social media strategies, and to explore the growing list of features Instagram now offer. At the top of the list is Instagram stories. Stories are a great way to reach users up to the minute, encouraging a series of posts throughout the day and lessening the dependence on the traditional feed to reach users.


Would you like to review your social media strategy or content plan? Get in touch today.

Instagram algorithm changes – a return to form?