Our Senior Content Creators' top tips for creating social media content
Every brand wants to be seen on social media, but the key to really being heard lies in how attractive and engaging a brands' social media content is.
This week, we're chatting to our Senior Content Creator Bree Munro, to get her top tips on how to create engaging social media content that will result in success.
How important is hashtagging when it comes to engaging social media content?
Hashtagging is essentially a way for prospective customers or clients to find you on social media. If you’re just starting out, a hashtag strategy is an essential part of building an audience around your page. Posts with at least one hashtag receive 12% more likes, shares and comments versus those without them! You can have up to 30 hashtags on Instagram, but the verdict is still out on whether you should use as many as you can. I would recommend a mix of branded and relevant engagement hashtags in the 10-20 range when starting out, to avoid looking too spammy, but still ensuring your content is getting the love it deserves.
What have you found works well when trying to create engaging content?
It’s all about video! In the last year we have seen the rise of the Youtuber, Instagram Stories, and now IGTV, with content ranging from behind-the-scenes, to Boomerangs, to engaging tutorial videos and everything in between. People don’t just want highly polished and curated feeds, they want to see what is happening behind the brands. Other than that, there has been a trend towards crisp and clean studio images, and we have been incorporating a lot more edgy graphic design elements into our content.
Is there anything you’ve found that doesn’t work so well?
When we are building a strategy for clients we like to remind them that it is ‘social’ media, not ‘sales’ media. Making every post about selling your product is the equivalent of putting pamphlets in someone’s mailbox every single day! Eventually they will get a “no junk mail” sticker (or unfollow you in this case). Build a community around your product or service, encourage engagement and conversations, and this will result in long term return customers, sales, and followers.
Are there any techniques out there that people use to generate content that you don’t agree with?
Sharing content and crediting its source is part of networking on social media, but there is nothing worse than an entire feed of re-grammed images from other people! Original content is key.
When creating content where do you start? / What’s your first step?
The first step in creating content is identifying the targetaudience and putting yourself in their shoes. What do they want to see? What will they engage with? What will encourage them to act? Every market is different, and a digital content strategy should be adjusted accordingly.
How important is variety when it comes to content creation?
Extremely! While it is important to have a consistent brand and theme across your social media channels, there is nothing more boring for a consumer than the same repetitive content. Not only that, but social media is an everchanging landscape and it is important to keep up with the trends. Mix it up, put some personality into it, and most importantly – have fun!
Would you like to chat to Bree and our team of social media content creation specialists at Melbourne Social Co? Get in touch with us today by emailing [email protected].
Want to check out our social media visual content monthly package? Click here.
IGTV & What It Means For Content Creators
For content creators, the biggest news of the day is the announcement of Instagram’s latest development: the launch of IGTV, a video content stream within the app. IGTV is specifically tailored to be more mobile friendly than YouTube, providing content directly from major creators currently on Instagram.
The news was delivered via Instagram’s business page, with the company saying IGTV will bring audiences “closer to the creatives they love”. IGTV has been created around the insights that audiences are increasingly straying from traditional forms of video consumption, towards consumption of online video content via mobile devices. A direct quote from the business page says:
“We're evolving with the times; these days, people are watching less TV and more digital video. By 2021, mobile video will account for 78% of total mobile data traffic. And we've learned that younger audiences are spending more time with amateur content creators and less time with professionals.”
One of the most distinctive features of IGTV is the dimensions of the content (9:16), meaning videos will be made to fit phone screens rather than traditional desktop dimensions (used by YouTube). Snapchat Discover (the closest comparison for IGTV) currently provides videos in a mobile friendly format, however the service hasn’t received the popularity originally anticipated, with several shows being cancelled due to lack of viewer interest.
IGTV will allow content up to 60 minutes long, a major development from the current 60 second video limit on the Instagram app. The app also starts playing content from the moment you open the app, and boasts it’s simplicity with regards to browsing and finding content.
There is currently no ad service within the IGTV app yet, although the brand has indicated that this will be a likely development as the app gains momentum. In the meantime, brands can have a presence on the app simply through content creation. As users become more resistant to traditional advertising, they are increasingly expecting engaging, relevant content from the brands they follow; IGTV being the newest platform for brands to experiment with long form content.
If you’d like to learn more about content creation or how we can connect your brand to your target market, contact us at [email protected].