How to strategically use graphic quotes on Instagram

How to strategically use graphic quotes on Instagram

It’s time to debunk the stereotype that graphic quotes on Instagram are only used as a last resort, as filler content when you’ve run out of original content ideas.

We think brands need to embrace the quote, the info-graphic, the text template, and we are here to tell you why!


They help generate engagement

Text images or graphic quote are very to the point, they are a great tool to utilise when you want to draw attention to something specific, for example a sale, or a big campaign. Breaking up your feed with quotes and text means that the message will be more obvious and not hidden in a caption underneath a pretty picture. Additionally, posting inspirational, humorous or thought provoking quotes is engaging to your followers because it’s something new and different in terms of branded content.

Promotions/Testimonials

Promoting the amazing comments, reviews and testimonials your brand receives through graphic quotes is an amazing way to promote your business. Consumers love to hear what people are saying about products their considering buying – so what better way to grab their attention than through snappy, succinct quote posts on your socials?

Conversation Starters

Posting thought provoking quotes or question graphics is a great way to engage and start a conversation with your audience. A branded graphic asking followers “what’s your favourite product of ours” and prompting them to respond in the comments is a great way to create relationships with your followers and keep them engaged.

Building Brand Awareness

One of the best things about implementing the use of quotes or text images into your feed is the ability to make them branded. You have the ability to choose the colour scheme, the appropriate text and also the opportunity to put your logo on these templates. In doing all this, you’re generating more awareness for your brand and keeping it at the forefront of your followers mind - all while maintaining that gorgeous Instagram grid!


Want a little help creating gorgeous graphic quotes for your brand? Contact our team today to find out what we can do for you.

Or, perhaps you'd like to browse our range of graphic templates we've created via The Social Files.

How to strategically use graphic quotes on Instagram
How to strategically use graphic quotes on Instagram

The importance of consistency on Social Media

The most successful brands on social media make sure their brands are consistent and professional at all times. This week we’re chatting to our Digital Marketing Specialist, Sam Gray to get her insight into the importance of consistency on social media.

  1. Is it necessary to be active on all social media platforms? 

Not necessarily – it’s important to establish your target audience before you start your social media strategy.

If your target audience isn’t on a particular platform, then it’s probably more beneficial to concentrate your energy and resources into a few key platforms instead of trying to master them all.

  1. Tell us a few social media faux pas that affect the consistency of a brand’s online presence.

It can be easy to get caught up in regramming photos that people have taken of your product or at your venue. Everyone has their own unique flare and social media persona, so regramming too often can confuse your own theme and social media identity.

Try not to go too crazy with the filters either! Just tweaking your photos by up-ing their brightness and sharpness is all you need to do to prep them to go live on your account.

  1. How important is regular posting?

A regular posting schedule is super important to maintain and build engagement rates.

Delving into your stats will help you decipher which days and times are best for you to post so you can establish a consistent posting schedule.

  1. Stock images or original content? What is better for consistency?

Creating original content is the best way to maintain consistency across your social feed. If you struggle to consistently develop original content, using stock quote templates is a good way to keep up with your posting schedule, while giving you a break to get your creative juices flowing again!

What elements make for visual consistency across social media?

There’s a few elements you can implement into your social strategy to create a consistent aesthetic. Here’s a few things to consider when establishing your visual identity:

  • Colour story and style guide, including key fonts and preferred colours
  • Photography style
  • Scheduling patterns e.g. posting a quote, flatlay then product image to keep your feed in a strict grid
  1. Do you think tone and personality in text play a large role in keeping your socials consistent?

100%! Whether it’s short and snappy, full of colloquial language and slang or product focused – your copy should always stay consistent and true to your brand’s identity.

  1. What links are there, if any, between engagement and consistency on social media?

It’s all about consistency! It’s important that your audience is able to identify your content, without seeing your handle! Consistency in copy, content and scheduling should be the main pillars of your social media strategy. If your audience starts to recognise and love your content, engagement will follow!

  1. Quantity or quality when it comes to your social media profile?

I would say quality over quantity! If you can only manage to get a few posts up a week, make sure that they’re great posts – look at when your audience is most likely to be online and try to get them out on these days every week to help your engagement rate grow.


Want to chat to a member of our team about your digital strategy? Contact us today.


Instagram Aesthetics - The Importance of a Cohesive Theme

Instagram Aesthetics - The Importance of a Cohesive Theme

If you’re an Instagram addict like all of us at Melbourne Social Co., you may have noticed that many of the app’s most popular accounts have more in common with each other than just a high follower count. 


Successful Instagram feeds are, above all, aesthetically pleasing, but in a cohesive way that accurately reflects the aesthetics, vision and message of the person or brand.

One of the main ways to achieve such a visually consistent and impactful feed is by implementing an Instagram ‘theme’. What this means is that there is a visual common thread between all of your posts, so that when someone views your feed it will look cohesive and organised. All your posts will in some way look like they go together.

But what's the right approach for your brand? We discuss a few different ways to implement an Instagram theme below.


Pick a colour

There’s an infinite number of themes to choose from for your feed, but you’ll want to pick one that suits your content and aesthetic. For example, you could have a colour coordinated theme, where a certain colour (or colours) appear in every post. These colours should reflect your aesthetic, and perhaps the design of your brand’s product or logo. The repeating colours will help make your feed look visually stimulating and organised, as well as creating an association between you/your brand and those specific colours.

A common subject

Alternatively, your theme may govern the content of the images you post. For example, your theme could be based around a specific object that appears in every post, such as coffee, plants, water or food; whatever you like! This type of theme tends to be best suited to Instagram accounts that function to promote a specific type of product.

Post & repeat

Another popular theme that guides the content you post creates a repeating pattern of two or three different types of images. For example, this could be set out with two photos of people or scenery for every text post. The text post is usually positioned in between the two photos so that when the feed is viewed as a whole the text posts create a line down the middle. This theme allows for some diversity of content, while also maintaining an organised and symmetrical look to your feed.

A theme for your Instagram page is important for more reasons than just creating a uniform feed and guiding the content you post. Remember that the follow button is located at the top of your main feed, so people are viewing your account and most recent posts as one entity that represents your brand as a whole when they are deciding whether or not to follow you. For that reason, you want to put your best foot forward with the type of cohesive, visually pleasing and professional feed that a theme can help you achieve.

Improve your engagement 

One of the other key reasons an Instagram theme is so important is because it can help improve engagement and your connection with your audience. A consistent theme will help your posts stand out to your followers in their feeds littered with hundreds of other accounts’ posts. The element of repetition in your theme will also mean your audience will know what to expect from your posts, allowing them to easily understand the messages you are trying to communicate relating to your brand.

Because Instagram is one of the most powerful platforms available to you to promote yourself and your brand, it is important that your feed reflects who you are and effectively communicates the messages you are trying to get across to your audience. A theme allows you to achieve this in the most aesthetically pleasing way possible, while still appearing professional and creating interesting content for your audience. So, if you haven’t started planning a gorgeous new theme for your feed already – what are you waiting for?!


Do you need help developing a theme for your Instagram account, or creating gorgeous content to fill your feed? Get in touch with us here at Melbourne Social Co!

Contact us today: [email protected]

Instagram Aesthetics - The Importance of a Cohesive Theme