How to strategically use graphic quotes on Instagram

How to strategically use graphic quotes on Instagram

It’s time to debunk the stereotype that graphic quotes on Instagram are only used as a last resort, as filler content when you’ve run out of original content ideas.

We think brands need to embrace the quote, the info-graphic, the text template, and we are here to tell you why!


They help generate engagement

Text images or graphic quote are very to the point, they are a great tool to utilise when you want to draw attention to something specific, for example a sale, or a big campaign. Breaking up your feed with quotes and text means that the message will be more obvious and not hidden in a caption underneath a pretty picture. Additionally, posting inspirational, humorous or thought provoking quotes is engaging to your followers because it’s something new and different in terms of branded content.

Promotions/Testimonials

Promoting the amazing comments, reviews and testimonials your brand receives through graphic quotes is an amazing way to promote your business. Consumers love to hear what people are saying about products their considering buying – so what better way to grab their attention than through snappy, succinct quote posts on your socials?

Conversation Starters

Posting thought provoking quotes or question graphics is a great way to engage and start a conversation with your audience. A branded graphic asking followers “what’s your favourite product of ours” and prompting them to respond in the comments is a great way to create relationships with your followers and keep them engaged.

Building Brand Awareness

One of the best things about implementing the use of quotes or text images into your feed is the ability to make them branded. You have the ability to choose the colour scheme, the appropriate text and also the opportunity to put your logo on these templates. In doing all this, you’re generating more awareness for your brand and keeping it at the forefront of your followers mind – all while maintaining that gorgeous Instagram grid!


Want a little help creating gorgeous graphic quotes for your brand? Contact our team today to find out what we can do for you.

Or, perhaps you’d like to browse our range of graphic templates we’ve created via The Social Files.

How to strategically use graphic quotes on Instagram

How to strategically use graphic quotes on Instagram