Instagram Aesthetics - The Importance of a Cohesive Theme

Instagram Aesthetics – The Importance of a Cohesive Theme

If you’re an Instagram addict like all of us at Melbourne Social Co., you may have noticed that many of the app’s most popular accounts have more in common with each other than just a high follower count. 


Successful Instagram feeds are, above all, aesthetically pleasing, but in a cohesive way that accurately reflects the aesthetics, vision and message of the person or brand.

One of the main ways to achieve such a visually consistent and impactful feed is by implementing an Instagram ‘theme’. What this means is that there is a visual common thread between all of your posts, so that when someone views your feed it will look cohesive and organised. All your posts will in some way look like they go together.

But what’s the right approach for your brand? We discuss a few different ways to implement an Instagram theme below.


Pick a colour

There’s an infinite number of themes to choose from for your feed, but you’ll want to pick one that suits your content and aesthetic. For example, you could have a colour coordinated theme, where a certain colour (or colours) appear in every post. These colours should reflect your aesthetic, and perhaps the design of your brand’s product or logo. The repeating colours will help make your feed look visually stimulating and organised, as well as creating an association between you/your brand and those specific colours.

A common subject

Alternatively, your theme may govern the content of the images you post. For example, your theme could be based around a specific object that appears in every post, such as coffee, plants, water or food; whatever you like! This type of theme tends to be best suited to Instagram accounts that function to promote a specific type of product.

Post & repeat

Another popular theme that guides the content you post creates a repeating pattern of two or three different types of images. For example, this could be set out with two photos of people or scenery for every text post. The text post is usually positioned in between the two photos so that when the feed is viewed as a whole the text posts create a line down the middle. This theme allows for some diversity of content, while also maintaining an organised and symmetrical look to your feed.

A theme for your Instagram page is important for more reasons than just creating a uniform feed and guiding the content you post. Remember that the follow button is located at the top of your main feed, so people are viewing your account and most recent posts as one entity that represents your brand as a whole when they are deciding whether or not to follow you. For that reason, you want to put your best foot forward with the type of cohesive, visually pleasing and professional feed that a theme can help you achieve.

Improve your engagement 

One of the other key reasons an Instagram theme is so important is because it can help improve engagement and your connection with your audience. A consistent theme will help your posts stand out to your followers in their feeds littered with hundreds of other accounts’ posts. The element of repetition in your theme will also mean your audience will know what to expect from your posts, allowing them to easily understand the messages you are trying to communicate relating to your brand.

Because Instagram is one of the most powerful platforms available to you to promote yourself and your brand, it is important that your feed reflects who you are and effectively communicates the messages you are trying to get across to your audience. A theme allows you to achieve this in the most aesthetically pleasing way possible, while still appearing professional and creating interesting content for your audience. So, if you haven’t started planning a gorgeous new theme for your feed already – what are you waiting for?!


Do you need help developing a theme for your Instagram account, or creating gorgeous content to fill your feed? Get in touch with us here at Melbourne Social Co!

Contact us today: [email protected]

Instagram Aesthetics - The Importance of a Cohesive Theme