Instagram Fast Facts
Are you thinking about using Instagram for your business? If not, you should be – as one of the most active and engaged social media platforms world-wide, Instagram could be your next great marketing tool.
By using Instagram, you can showcase your products/services in a visually appealing manner, take followers behind the scenes of your organisation, (making your business more personable) and you can take advantage of the huge audience looking for great images to like and share.
Not convinced? Here are some facts to consider:
- Instagram has 400 million active monthly users
- Instagram users have shared over 40 billion photos to date, and now share an average of 80 million photos per day
- 75 percent of Instagram users come from outside of the U.S, making it a truly global platform
- Instagram adoption is at 85 percent among top brands
- Top brands on Instagram are seeing a per-follower engagement rate of 4.21 percent
- Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter
Now that it’s permanently on your radar, why not start using Instagram for your business today!
Need help creating 'double tap' worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!
Melbourne Social Co's Product Photography For Instagram Package:
As part of this service, your business will receive:
14 professionally styled product images per month. Our team will style, photograph and edit a series of product images for use on Instagram, (as well as Facebook, Pinterest and within blog posts.)
Together we will plan a look that will not only suit the aesthetic of your brand, but will push you in a new and exciting direction, showcasing your products in the best possible light.
Cost: $599 + GST per month
Want to get a feel for our style? Follow us on Instagram @melbournesocialco.
Need help managing your Instagram accounts on a daily basis? We can take care of that too.
Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.
Contact us for more information – [email protected]
Product Photography For Instagram Package Terms and Conditions:
- These rates are only valid for clients who sign a 3 month booking with Melbourne Social Co. Month by month rates are available, please ask us about these
- Each booking will be specifically quoted after a consultation with the client
- The images created by our team will become the property of your business. We may share these on our website and social media channels from time to time, crediting your business. Please let us know if you don't want us to do so
Stats via: www.instagram.com/press/
How To Build A Following On Pinterest
One of the biggest social media platforms right now, Pinterest, is an essential digital marketing tool for many businesses.
However, building a following can be hard, so it’s important to build a strategy and to implement some great techniques to amp up your Pinterest profile and to develop an engaged online community.
Read on below for tips on how to grow your following on Pinterest.
Create niche boards:
In order to stand out from the crowd on Pinterest, a great tip is to create niche boards with titles and images that are very specific. This means you have a better chance to be found and can be followed by a specific and more engaged target audience.
Post to your most popular boards:
Regardless if you are new to the Pinterest world, or an expert, if you continue to pin most of your content to your most popular boards you know you will get a great response. There’s a reason people love those boards and chances are others will continue to discover your content!
Use keywords:
Pinterest images with keywords rank highly when they are searched for on Google, so ensure that you caption all your images with keywords that describe your board, theme and business. This will not only help people find you on Google, but it will attract the right target audience to respond to your boards, pins and profile.
Advertise:
Coming soon to Australia, Pinterest advertising is the next big thing to help you grow and expand your Pinterest community. You can selected two main campaign objectives, including boosting engagement with your pins, or increasing traffic to your website. All campaigns allow you to personalise your budget and target audience and track your campaign.
Promote!
Don’t just leave your pinning to Pinterest. Promote your pinnable images on your website by adding a button that allows readers to pin your content straight from your site. Also adding in a follow section on your website, blog, email marketing and even sharing content on other social media networks will help to spread the word.
Have you got a Pinterest account that needs a boost or simply need some help getting started? Contact our expert team for some advice today.
Social Media Terminology 101
Sometimes the world of digital marketing and social media can seem hard to understand, that’s why we thought we’d share with you some of the most commonly used terms in social media so you can start to get your head around this essential marketing tool.
Common social media marketing terminology:
SEO: Perhaps one of the most important terms for all businesses to know is SEO – which stands for Search Engine Optimisation. Search Engine Optimisation refers to implementing strategies and techniques to improve the quality of unpaid traffic to a website from search engines.
Hashtag: A hashtag is used to categorise content on social media platforms and make it searchable for consumers and audiences. An example could be #fashion.
Engagement Rate: Here at Melbourne Social Co we are big believers in measuring the engagement rate of your social media marketing content. But what does it mean? Engagement rate refers to the amount of times people have clicked, liked and shared your content on any given platform.
Facebook Advertising: Advertising on Facebook has quickly become a huge part of any business marketing strategy. It refers to paying to “boost” posts on Facebook so more people can see the content and engage, or to create banners or posts with varying objectives to target your consumer. Facebook advertising can be tailored to a range of demographic variables from location, age, gender and interests.
Re-tweet: This term comes from Twitter and happens when another account shares the tweet you have posted so that their followers can also see the content regardless if they are following you or not. Re-tweeting is a great way to make your twitter account and content visible.
Snapchat: Loved by millennials, Snapchat is a social media platform where you can send pictures or videos of your day-to-day life with a 10-second time limit to your choice of friends. You can send “stories”, which means all your friends can view the 10-second media for the next day or so, or send images directly to a person for a one-time only viewing.
Instagram: One of the most on-trend social media marketing platforms right now is Instagram, a great way to share images to your followers in a visual, creative and engaging way.
Pinterest: Commonly referred to as the new ‘Google’ of image searching, Pinterest is a way to create visual boards of images on various topics that have link backs to your business or personal website or other sites of interest.
GIF: GIF is an acronym for Graphics Interchange Format, which means small-animated images that consumers love!
Handle: This term refers to the name of someone’s social media account. For example, our Instagram handle is @melbournesocialco.
Need help figuring out other social media lingo or social media in general? We have a range of packages and services available for your business, including content creation and distribution and social media 101 training.
Contact us: e: [email protected]
Why You Need A Personal Brand
With over 2 million businesses currently trading in Australia, creating a point of difference for your brand and business has never been more important.
That’s why as part of your marketing strategy, you need to implement personal branding to project a relatable and engaging voice behind your business, demonstrate your expertise and ultimately separate yourself and your business from competitors.
If you’re not sure of the value of personal branding, all you have to do is think of Walt Disney, Steve Jobs and Richard Branson (to name a few) whose personal reputation and brand became a well-known asset and advantage in their business careers.
Still not convinced you need a personal brand? Here are a few more reasons why you need to implement personal branding today!
It creates a point of difference:
If you want to create a point of difference for your business in a crowded market place, developing a personal brand is a great place to start. It creates an individuality and uniqueness to your business and gives you the opportunity to share your passion, knowledge and skills in a way that people want to listen to and connect with.
It’s is a life long asset:
One thing you can rely on throughout years of business is your personal brand as it’s a powerful way to showcase what you are good at, who you are, why you are an expert and the best part? It will last a lifetime. A personal brand can create respect, trust and loyalty from your consumers which means they will keep coming back for more.
You can position yourself as an expert:
Whatever product or service you’re selling and promoting, people need to know why they should buy from you above everyone else. When you develop your personal brand you can share your personal stories of success, advice, tips and day-to-day life experiences so audiences can really believe you know what you’re promoting and therefore more likely to purchase what you are offering.
Ready to start presenting your personal brand to the world? From online reputation management to developing your personal brand from scratch, Melbourne Social Co has a variety of services to really make a difference to your career and business.
Get in touch today for more information.
3 Reasons Social Media is Vital for Small Business
So you have a small business and need to increase your business awareness and get people buying your products or services? Look no further than social media marketing.
Social media is a popular low-cost digital marketing tool, that allows you to not only present your business/product and services to a huge online community but gives you the opportunity to connect with your consumer to develop lasting relationships that will have an undeniable effect on your businesses growth and success.
Read on below for 3 reasons social media is vital for small businesses.
Increase brand awareness
One of the most important benefits of social media for small business, is its ability to increase brand awareness reaching a large number of people at a relatively low-cost compared to traditional advertising methods. A recent study has reported that 78 percent of small businesses attract new customers through social media. But you don’t have to be on all social media channels at once! Here at Melbourne Social Co, we are big believers in choosing platforms that are right for you and your business for the best results.
Legitimises your brand/business
You know your product or service is great, but how else will people know it? Going hand in hand with increasing brand awareness, having social media networks makes your business real.
When people search for a particular product or industry, they typically go to their social media networks to find out more about the business and to get a feel for their brand personality, style and what they offer. Having social media is extremely beneficial for your business’s SEO (Search Engine Optimisation) as well, as it increases your Google ranking so people can find your business on Google faster.
Develop a relationship with your consumer
You want your business to last, and there’s no better way to do that then by developing a long-term lasting relationship with your consumer. Luckily thanks to social media this two-way interaction is easier than ever, as you can like, comment and share content from your followers and encourage them to do the same about your business. This means they are actively involved in your business and are more likely to develop brand loyalty.
Are you a small business owner and are not sure where to get started on social media? Luckily here at Melbourne Social Co we are experts are developing social media content and strategies to build your business from the ground up.
Get in touch today to find out more about our social media management services - [email protected]
4 Reasons Your Business Should Be On Pinterest
One of the fastest growing platforms, Pinterest, has become an essential part of any digital marketing strategy, with its powerful Search Engine Optimisation (SEO) benefits, ability to increase traffic to your business website and an opportunity for pinners to become creatively interactive with your business.
Not convinced? Here are 4 reasons why your business should be on Pinterest.
Your target market is using it:
A recent survey announced that more than 100 million people are on Pinterest, which means there is a large consumer base just waiting for you to connect with. The target market is typically females under 40-years-old, who have broad interests in a range of topics including pets, fashion, food, travel, fitness, creative DIY, business and more.
Pinners want to engage with businesses:
According to Pinterest, a recent study has shown that when pinners were asked if they’d rather follow a celebrity or business, 83% said they would rather follow a business. This means Pinterest encourages active audiences who are keen to know about your product or service and engage in your business inspirations and interests.
Your pins last forever:
There’s no secret that social media and content marketing is gold for Search Engine Optimisation and Pinterest is no exception. Unlike other forms of SEO strategies, your pins on Pinterest last forever. That means that as search and discovery are at the forefront of what makes pinners engaged, your content will always be there, available and searchable so they can be pinned, clicked on, liked and shared for many years to come.
Pinterest drives traffic:
If one of your main social media objectives is to get people to click through to your website, then Pinterest is the place to be. When you pin an image from your website, it allows pinners to then save that image onto their own boards, or simply click on that image to be taken to your business’s website for more information or to purchase your products or services.
Do you know how to strategically use Pinterest to boost SEO, increase website traffic and create an active online following for your business?
If not - Melbourne Social Co has a range of social media account management and training packages available for your business now.
Contact us for more information: [email protected]
Building A Professional Personal LinkedIn Profile
Not sure where to begin when it comes to LinkedIn?
Here's our checklist for building a professional personal LinkedIn profile:
- Create an informative headline
Your LinkedIn headline is one of the first things people will see on your LinkedIn profile so make sure it is direct, clear and to the point. It’s important that your headline includes your job title and industry keywords that will be instantly recognisable for people searching.
- Choose a professional photo
Having a high quality and professional headshot for your profile’s photo is a great way to personalise your LinkedIn page.
- Add important contact information
This means your email address, website, business/company name and other vital information people will instantly be looking for when browsing your profile. It’s also a great idea to edit the URL of your LinkedIn page to include your full name for professionalism and search optimisation. Find out how to do this here.
- Create a catchy and engaging profile summary
This is a chance for you to show off your skills and experience. Your profile summary should resemble the first few paragraphs of a well-written cover letter, ensuring it is concise and direct, pin pointing your goals, passions, qualifications and experience. Make sure your profile summary is easy to read and not too long. Bullet points or short paragraphs are a great way to easily highlight these key areas.
- Fill in your education and experience sections
Similar to your resume, this area on your LinkedIn profile is where you add in your qualifications, education and experience. You don’t have to list them all! Just select 3-5 past work vocations with short summaries on your job description, roles, achievements and skills.
- Show off your skills
This area is a great chance for you to show off your skills and get colleagues, boss or friends to endorse your specific skills and abilities. Make sure you include general skills as well as industry specific skills to show a great variety of capabilities.
- Add media
Now that you’ve got the basis of your LinkedIn profile complete, it’s time to make it visually appealing! A great way to do this is to show off your past or current work by adding website links, images, documents, presentations, videos and more to enhance your profile. Go to your selected experience section, click the pencil on the right hand side and click add media.
- Connect!
An easy way to start networking with people on LinkedIn is to connect with people already on your email database. Simply go to the top menu and click connections, add connections, type your email address and LinkedIn will pull up all of your contacts from that email address who have a LinkedIn profile. If you want to connect with potential or current clients, businesses or agencies, you can search them in the top menu, click on their name and request to connect.
- Join A Group
LinkedIn is a great platform for you to join groups with people from likeminded businesses or industries. You can search the groups in the top menu, or if you need a little inspiration, search for a client and see what groups they have joined on their profile and join! Now that you’ve joined, why not post something relevant or comment on a status update by the group? This will help make your profile more visible and will start the networking process.
- Update
All the basics of setting up your LinkedIn profile are done! Now all you need to do is update your status a minimum of once a week. The best days of the week are Tuesday, Wednesday and Thursday before work 8:00am - 8:30am, or towards the end of the work day 4:00pm -6:00pm.
Updates could include:
• Links to your company blog
• Interesting and relevant articles
• Events you’re attending
• Recent projects
• Industry tips and business news.