So you have a small business and need to increase your business awareness and get people buying your products or services? Look no further than social media marketing.

Social media is a popular low-cost digital marketing tool, that allows you to not only present your business/product and services to a huge online community but gives you the opportunity to connect with your consumer to develop lasting relationships that will have an undeniable effect on your businesses growth and success.

Read on below for 3 reasons social media is vital for small businesses.

Increase brand awareness

One of the most important benefits of social media for small business, is its ability to increase brand awareness reaching a large number of people at a relatively low-cost compared to traditional advertising methods. A recent study has reported that 78 percent of small businesses attract new customers through social media. But you don’t have to be on all social media channels at once! Here at Melbourne Social Co, we are big believers in choosing platforms that are right for you and your business for the best results.

Legitimises your brand/business

You know your product or service is great, but how else will people know it? Going hand in hand with increasing brand awareness, having social media networks makes your business real.

When people search for a particular product or industry, they typically go to their social media networks to find out more about the business and to get a feel for their brand personality, style and what they offer. Having social media is extremely beneficial for your business’s SEO (Search Engine Optimisation) as well, as it increases your Google ranking so people can find your business on Google faster.

Develop a relationship with your consumer

You want your business to last, and there’s no better way to do that then by developing a long-term lasting relationship with your consumer. Luckily thanks to social media this two-way interaction is easier than ever, as you can like, comment and share content from your followers and encourage them to do the same about your business. This means they are actively involved in your business and are more likely to develop brand loyalty.

Are you a small business owner and are not sure where to get started on social media? Luckily here at Melbourne Social Co we are experts are developing social media content and strategies to build your business from the ground up.

Get in touch today to find out more about our social media management services – [email protected]