Sometimes the world of digital marketing and social media can seem hard to understand, that’s why we thought we’d share with you some of the most commonly used terms in social media so you can start to get your head around this essential marketing tool.

Common social media marketing terminology:

SEO: Perhaps one of the most important terms for all businesses to know is SEO – which stands for Search Engine Optimisation. Search Engine Optimisation refers to implementing strategies and techniques to improve the quality of unpaid traffic to a website from search engines.

Hashtag: A hashtag is used to categorise content on social media platforms and make it searchable for consumers and audiences. An example could be #fashion.

Engagement Rate: Here at Melbourne Social Co we are big believers in measuring the engagement rate of your social media marketing content. But what does it mean? Engagement rate refers to the amount of times people have clicked, liked and shared your content on any given platform.

Facebook Advertising: Advertising on Facebook has quickly become a huge part of any business marketing strategy. It refers to paying to “boost” posts on Facebook so more people can see the content and engage, or to create banners or posts with varying objectives to target your consumer. Facebook advertising can be tailored to a range of demographic variables from location, age, gender and interests.

Re-tweet: This term comes from Twitter and happens when another account shares the tweet you have posted so that their followers can also see the content regardless if they are following you or not. Re-tweeting is a great way to make your twitter account and content visible.

Snapchat: Loved by millennials, Snapchat is a social media platform where you can send pictures or videos of your day-to-day life with a 10-second time limit to your choice of friends. You can send “stories”, which means all your friends can view the 10-second media for the next day or so, or send images directly to a person for a one-time only viewing.

Instagram: One of the most on-trend social media marketing platforms right now is Instagram, a great way to share images to your followers in a visual, creative and engaging way.

Pinterest: Commonly referred to as the new ‘Google’ of image searching, Pinterest is a way to create visual boards of images on various topics that have link backs to your business or personal website or other sites of interest.

GIF: GIF is an acronym for Graphics Interchange Format, which means small-animated images that consumers love!

Handle: This term refers to the name of someone’s social media account. For example, our Instagram handle is @melbournesocialco.

Need help figuring out other social media lingo or social media in general? We have a range of packages and services available for your business, including content creation and distribution and social media 101 training.

Contact us: e: [email protected]