Influencer Events at Melbourne Social Co

Influencer Events at Melbourne Social Co

In December, we hosted a beautiful influencer brand showcase at our Moonee Ponds Studio. We were excited to share some of our lovely stable of brands with a gorgeous group of influencers. A big thank you to everyone who came along, we loved meeting you all!

At this event, we showcased a selection of our brands to influencers across the mummy, lifestyle, health and foodie space. This meant that we had a wide range of personalities who had a much broader reach.

Our guests were delighted with the variety of brands available at the event, and were able fill their goodie bags with products best suited to them. Some of the goodies included Avène skincare, Chris’ Dips, Chi Khi children’s clothing, Alessi Beverages and many more. One lucky winner was also the recipient of a brand new Fitbit Versa 2, from our friends at Fitbit. 

We had such incredible feedback from our guests. Firstly, being that they loved seeing all the products displayed on the tables. This allowed our influencers to take home products which they feel are most relevant to them and their needs. Secondly, they loved the ability to be able to ask and find out more about the products by having our staff there rather than going home and having questions. 

Collectively, the Instagram followers of all the influencers reached 310,502. There was over 90 Instagram Stories and approximately 30 posts on Instagram. 

Influencer Events at Melbourne Social Co
Influencer Events at Melbourne Social Co

If you’re a Melbourne based influencer and would like to join our mailing list, please reach out to [email protected]. Or, if you’re a brand who would like to go on the waitlist for our next showcase, please email [email protected].

Want to learn how to create beautiful social media content (like the images above) for your brand? Our latest online course is launching soon - pre-register now.


Creative ways to get into the Christmas spirit

Creative ways to get into the Christmas spirit

It’s nearly Christmas time and that means it’s time to add some festive cheer to your brands' social media calendar!

Christmas is all around us and it’s important to adjust your online presence to reflect the season.

Give your profile some Christmas flare!

Now that December is here, everyone’s mind turns to Christmas, so go with the flow and spruce up your profile with some Christmas cheer.  You don’t have to go overboard and flood your profile with Christmas themed tweaks, but think about giving your profile picture some snow flakes, or some festive baubles. Put a cheery Christmas greeting in your bio; adding a festive touch to your profile will make sure your audience is feeling the Christmas vibe from you.

Christmas Offers

Music to the ears of Christmas lovers! Christmas discounts, December offers, it’s all part of the festive season, and it is definitely something your brand should consider.  Whether that is discounts, buy one get one free, contests or any sort of offer prompted by the festive season, it’s a great way to generate excitement and festivity over the Christmas period.

Embrace the spirit of giving

Christmas is about giving, and this should be embraced by brands wanting to celebrate this festive season.  Christmas is a time where sales can sky rocket, where audience engagement will rise, but it is also important to embrace the spirit of giving back this Christmas, and doing so to your followers. Giving back to your loyal followers is an amazing way to embrace the spirit of Christmas.


Having the Christmas spirit present in your social media is so important. Christmas is such a big part of social (and shopping) culture of today that you would be foolish not to use this joyful time to your brands advantage!

Want to chat to our team about a seasonal promotional strategy? Get in touch today.

Creative ways to get into the Christmas spirit
Creative ways to get into the Christmas spirit