8 Reasons To Hire A Social Media Manager
Thinking about whether to manage your social media accounts in-house or to outsource to a professional?
We're sharing a few points on why it's a good idea to outsource your social media management requirements to a professional or agency.
1. Content creation
Having a professional manage your social accounts opens the door to amazing, expert content creation. Not only will your content be creative and of a professional standard, it will also be visually consistent and add to the overall aesthetic of your social pages.
2. Stay ahead of the trends
When you work with a professional, you're tapping into their years of broad experience in social media! It's your social media manager's job to stay up to date with all of the latest digital trends and they will adapt this knowledge to your business.
3. Consistent & professional tone of voice
It is very important when managing a social account, that the tone of voice of the account is consistent and professional. If a social account is managed internally and shared around amongst a team, the tone and professionalism of posts will differ. However, if the account management is outsourced, it will prevent variation in tone and keep the entire account consistent and professional.
4. Increase engagement
Managing your social media account is a daily task, but it can sometimes come second to the day-to-day tasks you have when running a business. Having a pro managing your social media means that no comment will go unanswered and social media can stay a priority without taking away time from the business. Not only will this make your business more personable and real, but it will increase your engagement rates, which will lead to your content appearing higher in your followers' feeds.
5. Reliability
Want to remove any unnecessary worry from your day? With a dedicated professional managing the account you can depend on them to post at the right times and provide a reliable account to engage with followers - this includes after hours!
6. It’s a time saver
Who doesn’t love saving time? By hiring a professional to head your social media it’s one less thing you, as a business, need to do. With your social accounts in more than capable hands, it gives you time to focus on other pressing matters.
7. Accountability
The great thing about using a professional to manage your socials is the level of accountability they bring. Clients expect a certain level of responsibility when outsourcing and a professional will record and measure the work their doing. This helps them meet the client’s needs and also holds them accountable for the work their doing.
8. It’s Fun
To put it simply, social media is fun, especially to those who have made it their career. By hiring a professional to manage your social media, you are guaranteed a committed worker who absolutely loves what they're doing.
Ready to outsource your social media requirements to a professional agency? We're here to help! Contact us at [email protected] today.
Why every business needs email marketing
Deciding where to best invest your marketing budget is a tough decision for many businesses. However, if you’re currently at the stage where you are considering whether or not to include email marketing in your digital marketing plan – here at Melbourne Social Co, we want to convince you to!
Read on below for our top reasons why every business needs email marketing:
You stay front of mind:
With so many businesses out there, it’s important to stay at the front of your consumer’s mind, and what better way to do that then by sending them marketing emails straight to their inbox?
With 91% of online users checking their email every day, you have the opportunity to speak directly to your consumer on a regular basis and in a way that can generate some great results.
You generate new leads:
A well-thought out email will generate new leads and sales for your product or service. Email marketing has shown to be the #1 most effective online marketing tool for lead generation for businesses (Ascend 2). The trick? Consult a digital marketing specialist who can create an effective strategy to optimise your email marketing content, captivate your consumer and help generate sales of your product or service.
You can analyse your data:
One of the best parts about email marketing is that you can track and analyse everything! It offers insights into how each email is performing including open and click rates, link clicks and engagement so you can ensure you are continuing to market to your consumer in the most effective way possible.
It’s the most effective way to communicate:
Despite the continued rise and importance of social media, email marketing is still one of the most effective ways to communicate with your consumer. Research shows that email marketing is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers (McKinsey). So what are you waiting for?
A few tips for sending effective emails include:
- Ensure your emails are of value to your consumer
- Make your emails engaging and not overly promotional
- Send your emails out regularly. Approximately every fortnight is best for optimal results
Do these things and you are sure to get the results you’re after!
Are you ready to incorporate email marketing into your digital marketing strategy? Get in touch with your team of digital marketing experts at Melbourne Social Co today.
e: [email protected] – P: 1300 386 165
Instagram Fast Facts
Are you thinking about using Instagram for your business? If not, you should be – as one of the most active and engaged social media platforms world-wide, Instagram could be your next great marketing tool.
By using Instagram, you can showcase your products/services in a visually appealing manner, take followers behind the scenes of your organisation, (making your business more personable) and you can take advantage of the huge audience looking for great images to like and share.
Not convinced? Here are some facts to consider:
- Instagram has 400 million active monthly users
- Instagram users have shared over 40 billion photos to date, and now share an average of 80 million photos per day
- 75 percent of Instagram users come from outside of the U.S, making it a truly global platform
- Instagram adoption is at 85 percent among top brands
- Top brands on Instagram are seeing a per-follower engagement rate of 4.21 percent
- Instagram’s per-follower engagement rate for top brands is 58 times higher than on Facebook and 120 times higher than on Twitter
Now that it’s permanently on your radar, why not start using Instagram for your business today!
Need help creating 'double tap' worthy imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!
Melbourne Social Co's Product Photography For Instagram Package:
As part of this service, your business will receive:
14 professionally styled product images per month. Our team will style, photograph and edit a series of product images for use on Instagram, (as well as Facebook, Pinterest and within blog posts.)
Together we will plan a look that will not only suit the aesthetic of your brand, but will push you in a new and exciting direction, showcasing your products in the best possible light.
Cost: $599 + GST per month
Want to get a feel for our style? Follow us on Instagram @melbournesocialco.
Need help managing your Instagram accounts on a daily basis? We can take care of that too.
Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.
Contact us for more information – [email protected]
Product Photography For Instagram Package Terms and Conditions:
- These rates are only valid for clients who sign a 3 month booking with Melbourne Social Co. Month by month rates are available, please ask us about these
- Each booking will be specifically quoted after a consultation with the client
- The images created by our team will become the property of your business. We may share these on our website and social media channels from time to time, crediting your business. Please let us know if you don't want us to do so
Stats via: www.instagram.com/press/
Building A Following On Instagram
Are you thinking about Instagram Management for your business? If not, you should be - as one of the fastest growing social media platforms in Australia, Instagram could be your next great marketing tool.
By using Instagram, you can showcase your products/services in a visually appealing manner, take followers behind the scenes of your organisation, (making your business more personable) and you can take advantage of the growing number of users looking for great images to like and share.
So now you know why it’s an important platform for business, here are some of our top tips on Instagram Management for your brand:
- Post good quality images. Instagram is after all, a social media platform for people that love visuals! So to ensure maximum engagement, make sure you're posting high resolution images that are both on-trend and visually appealing.
- Post often. Building a big following on Instagram is a balancing act: You need to post often enough to keep your followers’ attention but not so often that they feel spammed and block you. 2-3 posts per day is a happy medium that seems to appeal to users. Remember - consistency is key and regularly posting good quality images will go along way to helping you build your profile.
- Strike a balance between strategic and fun posts. It is also important to strike a good balance between business (strategic) posts, and fun/lifestyle images. Instagram is not about hard selling - you want all sales messages to be subtle and appealing to your followers. Where possible, tell a story with your image and if you are utilising the image strategically to tell users about a service or product, use your caption to talk about your message and direct users to your website (by including a relevant link in your profile and using the #linkinprofile hashtag) for more information.
- Follow & interact with others. Follow and interact regularly with like-minded brands and influencers within similar industries. This encourages these users to follow back and like/share your images.
- Get to know Instagram's filters. Instagram offers more than a dozen automatic image filters, but they’re not all created equal. Choose a filter that not only looks good, but leaves you with a sharp, clear , professional looking image.
- Experiment With Video Clips. To give it a try, use the movie camera icon within Instagram to record up to 15 seconds of footage and then apply a video-specific filter to improve its look.
- Now try Stories. Recently, Instagram introduced 'Instagram Stories' as a way to share all the business moments of your day, not just the ones you want to keep on your profile. Swipe right into the camera to take a photo or video. Create anything you want, from product sneak-peeks to your worst selfies. Unlike your timeline posts, these photos and videos disappear from your feed after 24 hours, so there's less pressure to maintain your aesthetic, allowing you to have a little fun with your content!
- Introduce Key New Employees. Whenever you hire a key new employee, take a photo of him or her and post it to Instagram. Doing so helps your followers to build personal relationships with your team, while also filling your feed with content that isn’t directly self-promotional.
- Use Relevant Hashtags. Hashtags are incredibly important on Instagram. It’s a good idea to regularly search around for similar content to see which hashtags are likely to lead to the most awareness and engagement. We recommend posting 10-20 good quality hashtags in the first comment on your post - this seems to generate the best results for content.
- Host Competitions. One of the best ways to quickly build followers is through competitions. Check out Instagram's blog for some examples of successful competitions and for tips on the best ways to run these competitions on Instagram.
Need Help?
Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.
Need help creating beautiful imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!
Our Instagram Management Packages start from $599 + GST per month.
Contact us for more information – [email protected]
Want to get a feel for our style? Follow us on Instagram @melbournesocialco
Why is Social Media important for small business?
Because your customers are already using it.
Consider these statistics of Australian Social Media users from August 2014:
Social Media Statistics Australia – August 2014 - source socialmedianews.com.au
1. Facebook – 13,400,000 users (steady)
2. YouTube – 13,000,000 UAVs
3. WordPress.com – 6,100,000
4. Tumblr – 4,600,000
5. LinkedIn – 3,900,000
6. Blogspot – 3,050,000
7. Twitter – 2,791,300 Active Australian Users (see calculation)
8. Instagram – 2,060,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,550,000
10. Yelp – 1,300,000
11. Snapchat - 1,070,000 Active Australian Users (see calculation).
12. Tinder – 1,000,000 Australian users
13. Flickr – 740,000
14. Pinterest – 380,000
15. Reddit – 160,000
The chances are that much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.
It will help you connect with your customers/clients.
Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With Social Media, you can actually have a conversation with your audience. Social Media helps to create a community of fans and followers that see you as more than just a business entity.
They’ll view you as someone they trust, and people use the services of those they trust.
Not sure where to start in the crazy world of Social Media? Melbourne Social Co offer a range of packages for businesses looking to begin, expand on or capitalise on the ‘noise’ their brand is making in the digital world.
Contact us for more information - [email protected]