10 reasons why businesses need a Social Media Manager

We all know why social media is important for business. But do you think you need a social media manager for your business?

One thing we hear regularly from our clients is that while social media is a must-do and a huge part of their marketing strategy, it’s more often than not the last thing on their daily to-do list. And we can understand why, when you’re running a business you’ve got a million things on your mind, without even thinking about social media strategy, target audiences, analytics, content creation, community management – the list goes on. And yep, that all falls under the umbrella of the ‘social media manager’.

But while you’re ticking off your daily tasks to keep your business running, you may be neglecting the one thing that has the potential to take your business to the next level – social media.

Why is professional social media management important?

Firstly, the person managing your social media accounts is effectively the ‘voice’ of your business. If you wouldn’t put that person in front of 1000 people to promote your business on your behalf, you shouldn’t put them in charge of your social media voice – which potentially reaches a far greater audience on a daily basis.

Secondly, strategy, quality, consistency, engagement and innovation are the keys to social media success. Without these key points, your social media efforts will be in vain. By outsourcing the ongoing management of your social media channels to a dedicated strategist, you can ensure your business is not only utilising social media in a strategic manner designed to produce real results for your brand, but they’re producing high quality content and distributing it a consistent, targeted manner, aimed at increasing engagement and reach for your business. (Or in other words, getting you ‘seen and heard’ online!)

Here are 10 reasons why businesses need a Social Media Manager:

To develop a social media strategy. Without a great social media strategy in place, your efforts may be in vain. Your social media manager will set out a strategy for you that is geared towards achieving success online.
To create amazing content. In 2017, your social media manager is no longer just that, (or at least at Melbourne Social Co they’re not!) They are photographers, writers, stylists, publicists, community managers – you name it, the list goes on. And as part of our role, we will create and source amazing content for your brand. Because let’s face it, in the crowded social media market place, you need amazing content to stand out from the crowd.
To boost SEO (search engine optimisation): A Social Media Manager understands search engines (or knows someone who does!) and can create content that is optimised for this purpose.
To communicate in a unified voice: A Social Media Manager will get to know your brand, define your audience and create a unified social media message to appeal to your target market.
To manage the online community: The Social Media Manager acts as a ‘brand ambassador’ by listening to your customers on social media and responding in a timely manner. Social Media Managers can also be excellent PR agents, by reaching out to news outlets and bloggers who can help your business grow.
To save time: Social Media Management takes time. Having people contribute to the process without a defined schedule or strategy won’t help your marketing efforts and is often an afterthought. A Social Media Manager is dedicated to managing the digital marketing of your business – it’s his/her job.
To handle social media automation/scheduling: A Social Media Manager knows how to get the most out of social media by using a variety of tools and techniques. These methods can help grow the business and save money in the process. Do you know what is the best time of day to post particular content online? Your Social Media Manager does and can schedule posts accordingly.
To have someone with business knowledge: Social Media Managers not only know social media, they also understand all facets of your business. They know what’s important and which trends to follow because they interact with the various departments. They can confidently act as the ‘voice’ of your business as they are on top of what’s going on.
To track campaigns: A Social Media Manager can measure and track campaigns to see what works and what doesn’t, and then adjust as necessary.
To stay abreast of trends and technology: People who know the basics of social media may not be as informed as a person who works in social media marketing day in and day out. Just because you post on Instagram daily and love to use Pinterest doesn’t necessarily mean you will be able to strategically manage your businesses online profiles.