Here are the reasons businesses should integrate TikTok into their social media strategy.

You’ve avoided it long enough! It’s time. Your business now needs to start thinking about using TikTok.


With over 1 billion users worldwide, TikTok is one of the fastest-growing social media platforms, with no signs of slowing down.

With its high engagement rates and creative features, TikTok presents a huge opportunity for businesses to reach a wide audience and grow their brand. 

Here are some tips on how to succeed on TikTok as a business:

  1. Understand the platform and its audience: To succeed on TikTok, you need to understand the platform and its audience. TikTok is a platform that celebrates creativity, humour, and authenticity. It’s important to create content that resonates with the platform’s young and diverse audience.
  2. Be authentic and transparent: TikTok users value authenticity and transparency. Avoid using scripted or overly polished content, and instead showcase your brand’s personality and values (and humour if you can!)
  3. Use creative visuals and music: TikTok is a visually-driven platform that encourages users to be creative with their content. Use eye-catching visuals, creative transitions, and trending music to make your content stand out from the crowd.
  4. Participate in challenges and trends: TikTok is known for its challenges and trends. Participating in relevant challenges can help your business reach a wider audience and increase engagement. Make sure to use trending hashtags to increase your visibility.
  5. Engage with your audience: TikTok is a social platform, so it’s important to engage with your audience. Respond to comments, DMs, and user-generated content to build relationships with your followers and show that you value their feedback.
  6. Collaborate with other creators and brands: Collaborating with other creators and brands can help you reach new audiences and increase your credibility on the platform. Look for opportunities to collaborate with influencers or other businesses in your industry.
  7. Measure your success: To succeed on TikTok, you need to measure your success and adjust your strategy accordingly. Use TikTok’s analytics to track your engagement rates, follower growth, and video performance. Use this data to identify areas for improvement and optimise your content strategy.

In some ways, TikTok is a great place to experiment with content, trends and authenticity, due to its less polished nature. And there’s no better time to start having a play than the present! One hot tip? Have fun, and don’t take your brand too seriously.

Want some help putting a TikTok strategy together, or would you like to outsource the content creation to our team? We manage some of the largest TikTok accounts in Australia, and we’d love to assist. Get in touch today!

Should my business be on TikTok?
Should my business be on TikTok?