Whether we like it or not, an essential part of our careers is networking, as it’s a vital way to meet new customers/clients, share new ideas, drive word-of-mouth recommendations and perhaps make some great new likeminded friends!

If you’re unsure of how to nail your next networking event or meeting, read on below for our top tips.

Be prepared:

Whether you’re about to walk into a meeting with potential clients or attending an event, make sure you are prepared! Being prepared means thinking of some great conversation starters or questions and determining what your “elevator pitch” is. An elevator pitch is your chance to explain who you are, what you do and what you are passionate about in around 30 seconds. The trick is to practice this pitch so you capture your audience’s attention and entice them to stick around and continue to talk to you.

Other ways to be prepared include planning the right outfit ahead of time, figuring out how to get there, and making sure you get to the meeting or event early so you’re not feeling rushed or stressed out when you arrive.

Be friendly and conversational:

Coming across friendly and approachable will go a long way in helping you to meet new people and make great connections. This means being aware of your body language, your tone of voice, the way you speak and make sure it is coming across as approachable and relaxed as possible.

Ask questions:

For those of you who don’t like to talk to much (and for everyone else as well!) make sure you ask questions. Asking questions is a great way to learn more about other people and to become inspired by other’s passions, skills and experience.

Share your passion:

Everyone has a story, but what captures people’s attention is when you share your unique selling point. What is it about you that makes you stand out from the crowd? Usually that will be what you are passionate about, the very thing that makes you tick! Sharing your passions is a great way to win people over with your enthusiasm and make a lasting impression.


Now that you’ve done a great job at networking, remember to follow up. Ensure that you exchange business cards, or connect via social media so you can continue the conversation and make lasting friendships or business relationships. LinkedIn is a great platform for keeping in touch with likeminded professionals or potential customers/clients so don’t be afraid to add your new connections. As a general rule, it’s best to follow up within 2 days of meeting the person so that you’re fresh in their minds.

Do you need help getting your personal brand or business out there? Your digital marketing experts Melbourne Social Co can help!

Get in touch with us now to find out more:

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