Why your business needs to invest in Facebook advertising
A vital part of any Facebook marketing strategy is Facebook advertising – a great way to increase business awareness, grow page likes, gain valuable insights about your consumer and importantly, increase Facebook engagement and reach allowing you to develop a strong online Facebook community for your business or brand.
Want to know more? Here are some great reasons why your business needs to invest in Facebook advertising now:
Enhanced Audience Targeting:
Thanks to Facebook’s advanced targeting strategies, you can now reach new people who are likely to be interested in your business as well as existing customers by directly targeting them through a variety of tailored demographic variables. These include targeting specific age groups, locations, interests and behaviours so you can grow your online community and promote your business to a larger audience.
Development of An Online Community:
Perhaps one of the most important parts of your Facebook marketing objective is to build an online community around your business that is created through conversation, engagement and interaction between you as the business and your audience. Facebook advertising provokes this, by letting more people interested in your business and business industry see your page, your content and click through to your website to purchase your products or use your service.
Makes Your Content Visible:
Unfortunately with millions of businesses on Facebook, getting your content seen can be tricky, which is why Facebook has declared that paid content will be more visible. Investing in a small amount per week to boost your posts allows them to be seen by your current and new audiences.
Key Consumer Insights:
Thanks to the amazing insights on Facebook, Facebook advertising is a great way to clearly define and understand your audience across all demographic areas as well as to understand what products, services or content types your audiences are most interested in for more effective marketing.
Want to know more? Melbourne Social Co creates outstanding Facebook advertising and social media content tailored to your business through a range of services and packages from our team of specialists.
Contact us for more information: [email protected]
Building A Following On Instagram
Are you thinking about Instagram Management for your business? If not, you should be - as one of the fastest growing social media platforms in Australia, Instagram could be your next great marketing tool.
By using Instagram, you can showcase your products/services in a visually appealing manner, take followers behind the scenes of your organisation, (making your business more personable) and you can take advantage of the growing number of users looking for great images to like and share.
So now you know why it’s an important platform for business, here are some of our top tips on Instagram Management for your brand:
- Post good quality images. Instagram is after all, a social media platform for people that love visuals! So to ensure maximum engagement, make sure you're posting high resolution images that are both on-trend and visually appealing.
- Post often. Building a big following on Instagram is a balancing act: You need to post often enough to keep your followers’ attention but not so often that they feel spammed and block you. 2-3 posts per day is a happy medium that seems to appeal to users. Remember - consistency is key and regularly posting good quality images will go along way to helping you build your profile.
- Strike a balance between strategic and fun posts. It is also important to strike a good balance between business (strategic) posts, and fun/lifestyle images. Instagram is not about hard selling - you want all sales messages to be subtle and appealing to your followers. Where possible, tell a story with your image and if you are utilising the image strategically to tell users about a service or product, use your caption to talk about your message and direct users to your website (by including a relevant link in your profile and using the #linkinprofile hashtag) for more information.
- Follow & interact with others. Follow and interact regularly with like-minded brands and influencers within similar industries. This encourages these users to follow back and like/share your images.
- Get to know Instagram's filters. Instagram offers more than a dozen automatic image filters, but they’re not all created equal. Choose a filter that not only looks good, but leaves you with a sharp, clear , professional looking image.
- Experiment With Video Clips. To give it a try, use the movie camera icon within Instagram to record up to 15 seconds of footage and then apply a video-specific filter to improve its look.
- Now try Stories. Recently, Instagram introduced 'Instagram Stories' as a way to share all the business moments of your day, not just the ones you want to keep on your profile. Swipe right into the camera to take a photo or video. Create anything you want, from product sneak-peeks to your worst selfies. Unlike your timeline posts, these photos and videos disappear from your feed after 24 hours, so there's less pressure to maintain your aesthetic, allowing you to have a little fun with your content!
- Introduce Key New Employees. Whenever you hire a key new employee, take a photo of him or her and post it to Instagram. Doing so helps your followers to build personal relationships with your team, while also filling your feed with content that isn’t directly self-promotional.
- Use Relevant Hashtags. Hashtags are incredibly important on Instagram. It’s a good idea to regularly search around for similar content to see which hashtags are likely to lead to the most awareness and engagement. We recommend posting 10-20 good quality hashtags in the first comment on your post - this seems to generate the best results for content.
- Host Competitions. One of the best ways to quickly build followers is through competitions. Check out Instagram's blog for some examples of successful competitions and for tips on the best ways to run these competitions on Instagram.
Need Help?
Tailored specifically to your businesses needs and goals, our team are experts in social media strategy, content creation and audience engagement, and would be more than happy to discuss managing and building your Instagram profile on your behalf.
Need help creating beautiful imagery for your social media channels? Eye-catching images are key to engagement and success on Instagram, but do you have time to source and create beautiful images on a regular basis? Our creative team can take care of this for you!
Our Instagram Management Packages start from $599 + GST per month.
Contact us for more information – [email protected]
Want to get a feel for our style? Follow us on Instagram @melbournesocialco
Why is Social Media important for small business?
Because your customers are already using it.
Consider these statistics of Australian Social Media users from August 2014:
Social Media Statistics Australia – August 2014 - source socialmedianews.com.au
1. Facebook – 13,400,000 users (steady)
2. YouTube – 13,000,000 UAVs
3. WordPress.com – 6,100,000
4. Tumblr – 4,600,000
5. LinkedIn – 3,900,000
6. Blogspot – 3,050,000
7. Twitter – 2,791,300 Active Australian Users (see calculation)
8. Instagram – 2,060,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,550,000
10. Yelp – 1,300,000
11. Snapchat - 1,070,000 Active Australian Users (see calculation).
12. Tinder – 1,000,000 Australian users
13. Flickr – 740,000
14. Pinterest – 380,000
15. Reddit – 160,000
The chances are that much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.
It will help you connect with your customers/clients.
Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With Social Media, you can actually have a conversation with your audience. Social Media helps to create a community of fans and followers that see you as more than just a business entity.
They’ll view you as someone they trust, and people use the services of those they trust.
Not sure where to start in the crazy world of Social Media? Melbourne Social Co offer a range of packages for businesses looking to begin, expand on or capitalise on the ‘noise’ their brand is making in the digital world.
Contact us for more information - [email protected]