Today, our Founder Shelley is sharing 6 lessons she has learnt over the years as a creative agency owner.
I’ve been in business for over 13 years now, and have learned a thing or two along the way.
Here are 6 lessons from me, a creative agency owner.
1. Your people are your greatest asset.
Prioritising their well-being and growth is key to success, as is building a tight-knit culture based on mutual respect.
2. Trust and transparency will take you further than a fancy sales pitch can.
While big numbers, awards and sales tactics can land clients quickly, being open and transparent about recommendations and realistic results leads to stronger long term relationships with clients.
3. Grow at a sustainable rate.
While there are some out there 10 x-ing their growth each year, consistent, sustainable growth is key to staff and client retention.
4. Systems and processes are your saviour.
A simple playbook documenting everything you do as an agency will be your saving grace when things get crazy.
5. Reputation is everything.
The industry is small and you’ll cross paths with everyone more than once. Make sure every impression is a positive one.
6. Let your work speak for itself.
High-quality, creative work delivered on time, every time will become your greatest sales tool.
What would you add to the list? Let Shelley know on LinkedIn.
Want to work with our creative agency? Get in touch with us today.
