You’ve no doubt heard that Threads, Instagram’s new Twitter-like social app has launched! Parent company Meta, describe Threads as a place where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.

Meta’s making a big push to promote the new app in an effort to convert Twitter’s users into being Threads users. In its’ first weekend live, the platform has reached 100 million sign ups, which is unheard of for a new social media platform.

For the first few weeks, we expect Threads to be the wild west — stay tuned daily to see how the platform grows and changes. As users transfer their platform from Instagram, we can anticipate the Threads’ user base will be comprised mostly of Millennials and Gen Z.

Understanding that these audiences are preferring authentic content, we recommend leaving overly planned updates at the door, and lean into frequent and unpolished posts that convey brand voice and authenticity. Put yourself in your followers’ shoes, and try to update from their perspective.

So, should you rush to craft a Threads strategy?

Our first recommendation is to get live on the app, so that your brand is searchable and you can make the most of users transferring their Instagram follower list to the platform.

Step one:

  • Download the app
  • Activate your threads account
  • Ensure your bio is up to date
  • Place your link of choice

If you need a hand with step one, please let us know

Step two:

Our team will be closely monitoring activity on the platform over the next few weeks and will be putting together a comprehensive platform strategy and ongoing management recommendation for our clients, please reach out if you’d like to join the waitlist for this service.

If you have any questions in the meantime, please join us over on Threads!

You’ve no doubt heard that Threads, Instagram's new Twitter-like social app has launched!
You’ve no doubt heard that Threads, Instagram’s new Twitter-like social app has launched!