ByteDance, the owner of TikTok, has seen their Lemon8 app rising up the App Store charts in recent weeks. Lemon8 is described as ’a place for young creatives to share a diversity of content’. It is said to be like a cross between Instagram and Pinterest, with a particular focus on products, and highlighting content from specific product categories (i.e. fashion, makeup and food). On quick glance, it’s giving us Tumblr vibes, which we love!

As Lemon8 is rising in popularity in the US, we thought now is a great time to take a look at the app and whether or not you should be looking at incorporating it into your social media strategy in 2023. However, quick disclaimer! Lemon8 isn’t currently available in Australia, so you can’t jump on, yet! But it’s sure to launch very soon.

There are several reasons why businesses should consider incorporating Lemon8 into their social media strategies. Here are just a few:

  1. Video content is still king, and Lemon8 will allow you to get creative!

As we all know, video content has become increasingly popular in recent years. Research shows that video content is more engaging, memorable, and effective at driving sales than other forms of content. By incorporating Lemon8 into your social media strategy, you can easily create and share engaging video content that resonates with your audience and helps to build brand awareness.

  1. The platform is designed for simplicity

One of the great things about Lemon8 is that it’s designed to be simple and user-friendly. The platform’s interface is intuitive, making it easy for businesses to create and share videos without needing a lot of technical knowledge. This is particularly beneficial for smaller businesses that may not have the resources to hire a dedicated social media manager or outsource to an agency.

  1. The platform is still relatively new

While Lemon8 is growing in popularity, it’s still a relatively new platform. This means that there is less competition than other social media platforms, which means there’s more opportunity for your brand to stand out from the crowd. By getting in early and establishing a presence on Lemon8, businesses can gain a competitive advantage and build a loyal following.

So – ready to get creative?

Lemon8 looks to be a great social media platform that brands should consider incorporating into their social media strategies. By creating engaging stills and video content, businesses can build brand awareness, drive sales, and stand out from the crowd. With its user-friendly interface, mobile-first design, and growing popularity, Lemon8 is a platform that businesses should definitely keep on their radar. We’re looking forward to trying it out when it launches in Australia!

Want to know more about the latest social media platform developments? We share these weekly in our Social Media Trend Report.

What is Lemon8 and should your business be jumping on board?
What is Lemon8 and should your business be jumping on board?