Over the last few months, the social media platform Tik Tok has taken the world by storm. Once seen as the “bizarre app kids spend too much time on”, now has many of us addicted to endless scrolling! (Hands up if this has happened to you.)
But should your business have a presence on Tik Tok? The short answer, yes.
Here at Melbourne Social Co., we pride ourselves on always having a creative approach to the digital marketing space and staying across the latest trends. This means trying new features on platforms, exploring new apps and always keeping content fresh and interesting to enhance a business’s presence on social media. If there is potential to promote and drive traffic to our clients via a new platform – we’re right across it.
So – how can you get started on Tik Tok? The best way to get noticed on new social media apps is to make an account and start giving it a go! Simple right? Okay, perhaps its’ a little more strategic than that, but with any new social media platform, practice – and the investment of time, are key.
Below are 3 easy ways you can get started.
1. Set up your account
This is as simple as following the prompts on the app! Ensure that your username and profile image are clear and the same as your business. We see the temptation of calling yourself CoolChick101 but trust us; please don’t… it always seems like a good idea at the time. Oh, and make sure you link your website or other social media handles in your bio!
2. Create your first video
This might be a simple video explaining your brand and what you’re about, whilst showing your product range or service. Try adding music or effects to ensure that content is captivating and interesting to watch.
3. Interact with other creators
Follow other business accounts that are in a similar field to you and interact with them! We would also recommend following some bigger brands, to keep up with trends and tracks that are doing well.
So, what are you waiting for?
Download the app (or just open it, we all know you already have it 🤪).
We promise it’s not that scary, you’ve got this.
Starting a new business? Check out our Social Media Starter pack.