Consumers have shorter attention spans than ever, so discovering a way to streamline the shopping experience from inspiration through to purchase was crucial. Without further ado, it’s time to introduce the shoppable Instagram feed!
Have you seen those posts on Instagram with a little shopping bag logo in the corner? Those posts are what we call ‘shoppable’ posts, meaning if someone taps the image, a product name and price will pop up, allowing the user to purchase the product.
Originally, shopping on Instagram was only available to businesses in the United States, but it has since expanded internationally with businesses in over 44 countries now being able to utilise the feature.
Many big-name brands have made their Instagram feeds shoppable, in order to connect with customers in a fresh, more immersive way. The shopping on Instagram feature encourages customers to follow through with their intended purchase. Many shoppers will abandon the shopping pursuit if it’s too difficult. For example, a customer sees a pair of pants on an Instagram feed and heads to the link in bio to shop it. They’re taken to the main website and have to sort through hundreds of pairs of pants. Unless they’ve fallen head over heels for the pants, they’ll most likely abandon the shop and look elsewhere. Sad face.
So, a shoppable Instagram essentials tries to prevent this from happening by making the shopping experience seamless. By tagging products in posts, you’re allowing consumers to complete the entire buyer journey from discovery to checkout, without ever leaving the Instagram app!Talk about a one stop shop!
If you have quite a large inventory with an extensive range of products, we’d strongly recommend creating a shoppable feed. This way, consumers can simply shop the look they love straight from Instagram rather than having to look through a website.
If you have a smaller stock offering, it’s completely up to you whether you want to adopt a shoppable feed or not. We definitely wouldn’t discourage the idea but go with whatever you feel comfortable with!
Still not sure whether a shoppable feed is a good fit for you and your business? Why not pencil in a chat with our team to discuss your Instagram strategy.
Want help creating the visuals for your Instagram feed? Read more here.