The Importance of Email Marketing for Businesses

The Importance of Email Marketing for Businesses

Now that the new year is upon us, it’s time to make a resolution to add email marketing into your marketing strategy to generate some serious results for your business in 2016.

Email marketing has countless benefits and is one of the most effective ways to reach your consumer, giving you the chance to share news, promotions or updates and continue to stay in the minds of potential buyers.

Not convinced? Here are a few reasons why email marketing is vital for businesses:

Opportunity to share updates, promotions and news about your business:

This is one of the biggest benefits of email marketing for businesses as it allows you to share updates on your company as well as special promotions or news about your business in an engaging and permissible way. Consumers are more willing to open emails and to listen to your marketing message than many other traditional advertising and marketing mediums and with a great call-to-action can result in sales. 

Tailored ways to target your audience:

Many email marketing platforms like MailChimp allow you to send different messages to various demographics in your database to get the most effective results possible. This is vital to ensure your marketing message resonates with the right people so they will continue to be engaged and responsive to your business.

Generate sales:

If you want people to purchase products from your sale, sign-up to your services or join in on a competition (and any other marketing message you are after), email marketing is key. And the best part? Templates are mobile friendly which is where most of your consumers will be opening them, so they can simply click on the content and links and be directed to your website or social media pages for seamless sales. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email, which means they are ready and waiting to hear your message.

Want to learn more about why email marketing is right for your business and how to leverage it to transform the way you market to your consumer?

Get in touch today e: [email protected]