The New Year is fast approaching and here at Melbourne Social Co we like to stay ahead of the curve, so we’ve rounded up some of the biggest content marketing trends to look out for in 2016.
The biggest content marketing trends for 2016 are:
New publishing options available on social media:
Facebook started this trend when it introduced “Instant Articles,” which allows you as the consumer/ or us as your social media managers to publish articles directly onto the Facebook platform. Google is also going to introduce its own version of this and we bet other social networks will follow on! This trend highlights the importance of high-quality written and visual content for brands and businesses as part of any social media and marketing strategy.
Content will demand more visual mediums:
We’ve said it before and we will say it again! Visual content is king. Content on blogs and social media will rely more on adding images and videos to engage and connect with consumers. Great visual content has become a vital way to quickly grab the attention of your consumer, who are becoming more time poor and are after fast media consumption.
Mobile optimisation is key:
You can’t deny the importance of ensuring that your business website is optimised for mobile users, as the majority of your consumer will likely be accessing your website from their phones. Mobile optimisation is essential to keep visitors and potential consumers on your website and coming back for more. Make sure your mobile site is also share friendly, allowing consumers to share your content and images via their own social networks to increase engagement and to get people talking.
Buy buttons will be everywhere:
Facebook and Pinterest have added buy features to their platforms to transition their social media consumers into buyers of products and services, making it more vital than ever to be on social media and to have an effective strategy. Other social media and online platforms are sure to follow suit and the trend will only grow as buying habits change.
Is your business set-up to adapt to these content marketing trends for 2016 so you don’t get left behind? Get in touch today to find out how we can create amazing digital content, branding, strategy and more for your business.
Contact us for more information.