You’d have to be living under a rock, or a very full shopping bag, to not have seen the rise of the art of content marketing.

Whether it be a blog, beautiful imagery for Instagram and Pinterest, or engaging copy for your social media channels – by now you’ve no doubt heard that content is king!

But why is creating good quality content important for your business? Here are our top three reasons why content creation is a vital part of your marketing strategy.

  1. It gives your brand personality and sets you apart from the crowd. If you want to create a point of difference for your business in a crowded market place, developing your brand’s personality is a great place to start and the best way to do this is through content marketing. Use blog posts, images, videos and social media interaction to connect with your customers and share your passion, knowledge and skills in a way that people want to  connect with.
  2. It aids Search Engine Optimisation. Not only does great content give businesses a way to connect with consumers online and share information about the business and it’s services, it can also be a fantastic SEO tool and can work to improve your Google ranking.
  3. It provides you with engaging material to share on social media. For maximum reach on social media, we recommend businesses post online at least 2-3 times per day. This may seem like a lot of work, but when it comes to social media marketing, consistency is key. You can assume that each time you post online only 20-30% of your following will see your content – so now you see why it’s important to have a presence throughout the day to ensure visibility. By consistently creating quality content for your brand, you will have plenty of engaging material to share out to your audience online, putting your brand one step closer to social media success!

Here at Melbourne Social Co, we understand that when you’re running a business, finding time to create engaging content and consistently manage your social media presence can be stressful and time consuming.

That’s where we come in. 

Melbourne Social Co has a team of highly experienced content creators at our fingertips. From bloggers, to photographers and stylists – we have the right content creator to suit your business.

We will customise a content creation package to suit your business. Contact us today to find out more!