4 ways to organically build your social media following

4 ways to organically build your social media following

If you’re currently using social media for your business, you would have noticed the increasing difficulty of growing your ‘likes’ or followers on social media organically. This is particularly frustrating for businesses who put time and effort into producing great content that then doesn’t get seen by the people who need to view it the most.

If you’re struggling to grow your social media following, there are a few things you can try today:

  1. Work with influencers:

Working with digital influencers is one of the most effective ways to grow your social media accounts. Through collaborations such as sponsored posts, influencer take-overs or competitions, you have the opportunity to tap into the thousands of followers of key influencers and in turn entice them to follow your business’s accounts.

  1. Host a competition:

At Melbourne Social Co, we are big fans of competitions for many great reasons! Competitions are a great way to encourage people to ‘like’ your Facebook page, or ‘follow’ your Instagram account as consumers have an added incentive of winning something. Hosting regular competitions will also help to increase your engagement rate, by encouraging comments and shares – all things that put your brand’s social media content in front of more people.

  1. Use the power of hashtags:

Hashtags are used for a good reason – they allow consumers interested in your business’s content, products and services to find you. The trick? Ensure you post at least 11 – 20 hashtags on every post and pick popular hashtags that potential followers could be searching. If you’re unsure where to search, try browsing through posts containing a hashtag you’re already having success with. Look to see if there is a trend of any other hashtags you could use and start using them!

  1. Post great content:

Along with influencer marketing, competitions and using the correct hashtags, it’s important to also post great content so that your new and existing followers want to stay connected to your business and engage with it on social media. To do this, ensure you are posting unique high-quality content that is suitable to your channels and do this on a regular basis. High-quality content could include original images, videos, flatlays and quotes that are relevant to your business and that provide value to your consumer.


Do you need help growing your social media following? Here at Melbourne Social Co, we are experts at growing your social media platforms and keeping your audience engaged with unique and high-quality content.

Contact us today to find out more about the services we offer e: info@melbournesocialco.com.au – P: 1300 386 165.