Whether you are a start-up company or an established business, we all know that having a social media manager is an important part of any digital marketing strategy.

However, when working with a social media manager, there are a few things they want you to know.

Wondering what they are? Read on below:

1. Social media is one part of a larger marketing strategy:

While social media can no doubt have an invaluable effect on growing your business and driving sales, it’s not the only part of your marketing strategy that needs consideration. Social media should be included as part of a larger overarching plan that aims to achieve your long-term business goals. Other marketing strategies that work together to grow and build your business could include digital and print advertising, in-store promotions, events, PR or influencer collaborations.

2. Social media is not for business promotion only:

We know you love your business and want to promote it to the whole world, but unfortunately your social media audience doesn’t want to be marketed to all the time! That’s why it’s important to let your social media manager devise the right strategy that combines a mix of your business promotion and general interest content that provides value to your consumer. This strategy will help keep your customers engaged in your business and keep them coming back for more!

3, You don’t have to be on all social media networks:

With a vast selection of social media networks out there, it can be easy to feel like you have to be on every social media platform. But here at Melbourne Social Co, we live by the rule, if you’re going to do something, do it well, so sometimes it’s best to select a couple of platforms and focus on building those followings and engaging those audiences before you continue to branch out.

Once these social media accounts are growing, then perhaps it’s time to consider expanding to new trending networks that are a good fit for your business and your target audience.

4. It takes time to build and grow your social media profiles: 

While we all wish there was an overnight recipe for social media success, unfortunately social media results take time. Building a great online community for your business requires many things, including a mix of a great strategy, unique and engaging content and above all consistency! These things must be repeated over a significant period of time in order for you to see the best results

5. There is no ‘one size fits all’ approach:

What works for some brands may not work for your business and that’s ok! This is just one of reasons why you should work with a team of digital marketing specialists who can assess your business, goals and objectives and create a social media strategy and plan that best suits you.

Do you need help shaping a social media strategy or managing your social media accounts? Here at Melbourne Social Co we have an expert team of social media specialists ready to help your business!

Get in touch with us today by sending us an email at [email protected] or calling us on: 1300 386 165.